Table of Contents
Acknowledgments ix
Preface xi
Part I Preparation
1 The Blueprint: Develop the framework for your ideal private practice today 3
2 Loving the Business of Therapy: Change your feelings to become a happier business owner 20
3 Top Ten Business Mantras for Success: Learn ten short phrases that make private practice easier 37
4 Values and Vision: Create a private practice vision based on your skills and core values 55
5 Entrepreneurial Mind-Set: Think and. act like other successful entrepreneurs 79
6 Getting a Strong Start: Find specific checklists and strategic advice for those starting out or starting over 96
Part II Building Blocks
7 Protecting Your Practice from Harm: Take steps to keep your business legitimate, ethical and safe 115
8 The Brand Called You: Define your basic message to generate referrals just by saying hello 133
9 Expanding Your Reach: Position your practice for success with today's best marketing ideas 153
10 Your Online Presence: Boost your visibility with an optimized website and online marketing strategies 176
11 Retaining Today's Clients: Connect with and satisfy clients who find you online and want fast results 196
12 Why Good Therapists Go Broke: Avoid common pitfalls for insurance and fee-based practices 211
Part III Finishing Touches
13 Solo versus Group Practice: Explore whether to work solo or expand into a larger group 243
14 Personal Growth and Coaching: Add services beyond the reach of insurance payments 269
15 Building a Practice to Sell: Craft a plan to sell your practice and fund your retirement 290
16 Holding Onto Success: Stay successful and motivated over time 304
Appendix
The Private Practice Success Program Pre- and Post-Test 323
Top Ten Money Management Tips 327
Your Marketing Action Plan 331
Resources 335
Index 343