Publishers Weekly
“The authors convincingly argue that corporate responsibility is not only the right ethical tactic, but the right business move....According to this savvy book, both environmentalists and business executives need to understand ‘how nature contributes to economic and ecological well-being.’”

Luis Alberto Moreno, President, Inter-American Development Bank
“Nature has long been recognized as a source of wealth, but we have yet to give natural capital the proper weight in economic decision making. In this timely book, Mark Tercek argues persuasively that investing in conservation and sustainable use can yield huge dividends for both people and the environment.”

Stewart Brand, author of Whole Earth Discipline
“In the 1970s environmentalists and business despised each other. In this century they are often close partners. The change was brought about by leaders like Mark Tercek. His book shows how prosperity is as dependent on clean rivers as on strong bridges (both are infrastructure). GMO crops can be as welcome as restoring wildlands, since they both contribute to a healthier planet.”

David Quammen, author of Spillover and The Song of the Dodo
“The cause of conservation in the twenty-first century desperately needs sharp, sophisticated, practical minds from the world of commerce. Mark Tercek’s is clearly among the best of them.”

John Fahey, Chairman and CEO, National Geographic Society
“Mark Tercek argues with refreshing clarity and persuasiveness that we must recognize the substantial economic value in our scarce natural resources. I agree wholeheartedly that the ultimate allocation and use of these resources must be market-based, backed by wise regulation. Tercek makes his point with wonderful real-life examples and prodigious logic.”

Henry M. Paulson, Jr., former chief executive of Goldman Sachs and Treasury secretary, and chairman of the Paulson Institute
“Mark Tercek knows business and he knows the environment. We have worked together on both. This book shows us how we can bring them together to the benefit of nature and our economy.”

Morton Schapiro, Professor of Economics and President, Northwestern University
“This is an important book for environmentalists, investment bankers, and everyone else. It presents a compelling case that investing in nature is a great deal—not just morally but economically as well. It is in all of our enlightened self-interest to take this book very seriously.”

Bill McKibben, Schumann Distinguished Scholar, Middlebury College, and author of Eaarth
“There are probably more important reasons to protect the natural world, but as this book makes clear, it’s economic folly to keep wasting our one sweet planet. It’s worth infinitely more than economists have traditionally taught—infinitely more!”

Edward O. Wilson, Harvard University Research Professor, Emeritus, and author of The Social Conquest of Earth
“In Nature’s Fortune, Mark Tercek and Jonathan Adams expertly articulate the interdependence of our economy and nature’s economy, and the practiced ways both can be saved in perpetuity.”

Walter Isaacson, President and CEO, The Aspen Institute, and author of Steve Jobs
“This is a critically important book that comes at just the right moment. The business community is coming to understand the value—and the necessity—of protecting the environment. Now, the environmental community needs to talk about nature using the language of business: assets, risks, and innovation. Nature’s Fortune is the guidebook that can move environmentalism to this next level.”