This informative volume profiles the life and career of hip-hop artist Sean Combs. No stranger to rebranding. Combs is notorious for marking each new phase of his career with a new name. "Puff," "Puffy," "Puff Daddy," "Sean John," and “P.Diddy” are just a few examples. Chapters cover his early years, his rise to hip-hop stardom, and his contributions to the genre.