The Springboard / Edition 1

The Springboard / Edition 1

by Stephen Denning
ISBN-10:
0750673559
ISBN-13:
9780750673556
Pub. Date:
10/12/2000
Publisher:
Taylor & Francis
ISBN-10:
0750673559
ISBN-13:
9780750673556
Pub. Date:
10/12/2000
Publisher:
Taylor & Francis
The Springboard / Edition 1

The Springboard / Edition 1

by Stephen Denning
$59.95 Current price is , Original price is $59.95. You
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Overview

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.



Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.


Product Details

ISBN-13: 9780750673556
Publisher: Taylor & Francis
Publication date: 10/12/2000
Series: KMCI Press
Edition description: New Edition
Pages: 246
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Stephen Denning

Table of Contents

Preface; Sighting the Springboard Story; Telling a Story that Rings True; Communicating a Vision; Getting Inside an Idea; A Tale of Two Stories; Co-Creating the Same Story; Another Mode of Knowing; Crafting the Springboard Story; Performing the Springboard Story; Building Up the Springboard Story; Embodying the Idea in a Story; The Medusa's Stare; Appendices; Bibliography
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