Did you know only a tiny fraction of your Facebook Page followers actually see the content you post? Some research puts this figure as low as 2%. Yes, all the effort you put into Facebook posts for only a handful to see any of it! Using a complex algorithm, taking into account some 100,000+ factors, Facebook suppresses your content so only very few of your intended audience sees it unless you pay Facebook to "boost" your posts. This easy-to-read book reveals the main workings of Facebook's algorithm and shows how you can use that knowledge to improve the reach and engagement of your business or organisation's Facebook Page posts without paying for ads. Originally published in 2016 and just as relevant to this day, the book includes multiple examples covering the best types of content to use on Facebook, how to present it for maximum reach, how to avoid being unwittingly penalised by the algorithm, and we share the tips and tricks you need to know to use this marketing channel successfully.