1 - 19 of 19 results for "Gerald Zaltman"

Title: Psychology for Management, Author: Thomas V. Bonoma
Title: Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers, Author: Gerald Zaltman Read an excerpt of this book!
Title: Readings in Consumer Behavior: Individuals, Groups and Organizations, Author: Melanie Wallendorf
Title: Management Principles for Nonprofit Organizations and Agencies, Author: Gerald Zaltman
Title: Marketing, Society, and Conflict, Author: Sidney J. Levy
Title: Readings in Consumer Behavior: Individuals, Groups, and Organizations, Author: Melanie Wallendorf
Title: Hearing the Voice of the Market: Competitive Advantage through Creative Use of Market Information, Author: Vincent P. Barabba
Title: Metatheory and Consumer Research, Author: Gerald Zaltman
Title: Innovations and Organizations, Author: Gerald Zaltman
Title: Marketing Research: Fundamentals and Dynamics, Author: Gerald Zaltman
Title: How Customers Think: Essential Insights into the Mind of the Market, Author: Gerald Zaltman
Title: Dynamic Educational Change: Models, Strategies, Tactics, and Management, Author: Gerald Zaltman
Title: Como piensan los consumidores, Author: Gerald Zaltman
Title: Processes and Phenomena in Social Change, Author: Gerald Zaltman
Title: Consumer Behavior: Basic Findings and Management Implications, Author: Gerald Zaltman
Title: Theory Construction in Marketing: Some Thoughts on Thinking, Author: Gerald Zaltman
Title: Marketing Management, Author: C. Whan Park
Title: Marketing Scientific And Technical Information, Author: William R King
Title: Creating Social Change, Author: Gerald Zaltman