1 2 3 Social Media Field Guide Volume 1

1 2 3 Social Media Field Guide Volume 1

by Caroline Risi


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This guide is about making connections and making money.
There are three major components that need to be considered when taking your business and marketing plans online:
1. Benchmarking your current business so that you have a baseline from which to be able to measure your success.
2. Making sure you have a clear goal for your online communication plan to achieve and an equally clear structure for it to follow.
3. Engaging yourself and your network or audience in activities that will build trust, efficacy, ethics, social responsibility, loyalty and action.
There has been a shift in the world of marketing. If you think about it, social media is different; with the introduction of Web 2.0, it's no longer a monologue - it's a dialogue. Your advertising and marketing need to be interactive going forward. Any online product needs to follow the same principal. If you keep this in mind, your success will be solid.

This guide also offers step by step, complete with screen shots on how to get the job done. My contact information is in the book and i am always willing to help.

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Product Details

ISBN-13: 9780991768905
Publisher: Library and Archives Canada
Publication date: 03/01/2013
Series: Social Media Field Guid , #1
Pages: 166
Product dimensions: 5.50(w) x 8.50(h) x 0.43(d)

About the Author

Originally from Edinburgh, Scotland, Caroline Risi immigrated to Canada in 1965. Later she moved to Canada's capital to study visual arts at the University of Ottawa. She soon branched out into marketing management and has since spent the better part of her adult life building an outstanding business career.
As an Entrepreneur and Founder/CEO of THETOP10 GROUP CORP. Caroline gained over 25 years of marketing and design experience, and has taught at Algonquin College as a part-time professor.
Starting in 2009, Caroline got the urge to expand further into online solutions. She began development on a cutting-edge social business directory and network that would allow users to find the top 10 of anything anywhere in Canada.
With extensive experience in traditional and online marketing, Caroline brings a consumer's perspective and strategic plan to online marketing management and social marketing. She also offers a unique training perspective that minimizes online efforts while maximizing impact. With continuity of design and language, she reaches target audiences and effectively inspires an interactive environment, something that is key in today's market.

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