The 1% Windfall: How Successful Companies Use Price to Profit and Grow

The 1% Windfall: How Successful Companies Use Price to Profit and Grow

by Rafi Mohammed
ISBN-10:
0061684325
ISBN-13:
9780061684326
Pub. Date:
03/16/2010
Publisher:
HarperCollins Publishers
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Overview

The 1% Windfall: How Successful Companies Use Price to Profit and Grow

“This breakthrough ‘how to’ book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations.” — Richard Spaulding, Member of the Board of Directors, Scholastic Corporation

Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices.

Product Details

ISBN-13: 9780061684326
Publisher: HarperCollins Publishers
Publication date: 03/16/2010
Pages: 224
Sales rank: 580,324
Product dimensions: 6.30(w) x 9.10(h) x 1.10(d)

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