100 Great Copywriting Ideas

by Andy Maslen

Overview

With 100 different ideas in each book, this series is stimulating, energizing, and a great way to spark your next brainstorm. Read from front to back, or keep by your desk to flip through whenever inspiration fails to strike, and you'll never again be at a loss for a great idea.

Product Details

ISBN-13:	9780462099736
Publisher:	Cavendish, Marshall Corporation
Publication date:	04/28/2011
Pages:	224
Product dimensions:	5.10(w) x 7.70(h) x 0.70(d)

Table of Contents

Introduction 1

The ideas

1 It's not about you (or is it?) 6

2 Remember, you're selling 8

3 Headline idea-your reader is selfish 10

4 The call to action 12

5 Another headline idea-objection handling 14

6 Businesspeople love offers too 16

7 Write as you speak 18

8 Wish you were here 20

9 On the web, it's (even more) personal 22

10 Grammar doesn't matter … or does it? 24

11 What not to put on your order form 26

12 Subject lines 28

13 Avoid clichés (like the plague) 30

14 Keep it short 32

15 Shiny, bright, exciting adjectives 34

16 Imagine … 36

17 Parting is such sweet sorrow (actually, it's just sorrow) 38

18 Long copy and why it works 40

19 Does your service live up to the copy promise? 42

20 Do you dissolve your worries in a solution? 44

21 Customers or cannon fodder? 46

22 Don't just do something, sit there 48

23 Online copy that grows your business 50

24 (Type) size matters 52

25 I object 54

26 It came from outer space 56

27 How Web 2.0 changes your copy 58

28 The case of the missing case study 60

29 Write more and double your profits 62

30 There's gold on them thar websites! 64

31 Why I hate teams 66

32 "I want" does get 68

33 What do you mean "If"? 70

34 Send your copy by courier 72

35 Tips for powerful emails 74

36 Long words don't always make you sound more intelligent 76

37 Reassuring your online customers 78

38 Have fun 80

39 That formula 82

40 Is your copy FAB? 84

41 Southern fried planning 86

42 Give your reader a KISS 88

43 Short or tall? 90

44 Forget impact, go for understanding 92

45 When you don't have time to plan, plan! 94

46 "I just need to make one more change" 96

47 Another headline idea: true or false 98

48 Be different 100

49 Utilize lexical economy, er, I mean use short words 102

50 Almost unique 104

51 Find your customer's pain point 106

52 Another headline idea: use "How …" 108

53 We're not selling to you 110

54 Give your reader space to think 112

55 Let's play 20 questions 114

56 Optimize for your customer first 116

57 Use storytelling techniques 118

58 Look at me! I'm smiling and pointing at a laptop 120

59 The right way to use numbers 122

60 Ask your reader a question 124

61 You flatter me! 126

62 Your questions answered 128

63 How to go upmarket 130

64 Use pictures your reader identifies with 132

65 Powered by facts 134

66 Selling to international managers 136

67 Skip skip intro 138

68 Satisfy their cravings 140

69 Tailor the message to the audience 142

70 Get a cross-head 144

71 Create curiosity 146

72 Make your ads look like-and read like-editorial 148

73 Watch that hackneyed image 150

74 Correct your prospect's assumptions 152

75 A great golf tournament with a pretty nice conference attached 154

76 Act like a magpie 156

77 Watch your readability 158

78 Say "Hi" 160

79 Grammar does matter 162

80 Will wordplay work? 164

81 Use language your customers can understand 166

82 Get them nodding 168

83 Dig down to the underlying proposition 170

84 Yet another headline idea-use "Now" 172

85 It doesn't have to be A4, or A5, or … 174

86 Cheese for Christmas? 176

87 Get your customers to speak on your behalf 178

88 How to deal with high prices 180

89 What are they afraid of? 182

90 "Uneven numbers are the gods' delight." Virgil, The Eclogues 184

91 Horses beat camels 186

92 Befriend a designer 188

93 Use personal data intelligently 190

94 Start your sentences with And. Or don't 192

95 Boring for whom? 194

96 Create a questionnaire 196

97 Give people a glimpse behind the scenes 198

98 Tap into people's aspirations 200

99 Follow the law of gravity 202

100 Get to know people 204

Afterword 207