101 Lead Generation Ideas that Work: Ultra-Low Cost Sales and Marketing Strategies for Small Businesses

101 Lead Generation Ideas that Work: Ultra-Low Cost Sales and Marketing Strategies for Small Businesses

by Sharif George
101 Lead Generation Ideas that Work: Ultra-Low Cost Sales and Marketing Strategies for Small Businesses

101 Lead Generation Ideas that Work: Ultra-Low Cost Sales and Marketing Strategies for Small Businesses

by Sharif George

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Overview

How to Get Mores Sales? This book lists over 101 ways that you can get more sales for your small business.

Many of the methods are free and all the rest are very low cost. This book is an essential tool in your sales and marketing strategy.

Over the years, I have had the privilege to get involved with hundreds of small businesses and I have met thousands of great entrepreneurial individuals.

One thing that all of these incredible people have in common is their desire to see their business or their idea grow.

The fact you are browsing this books suggests to me that this what you need too!

After nearly 20 years’ front line sales and marketing, I thought I would write a follow-up book to my Entrepreneurs Guide to Email Marketing, which is now in its third edition.

The secret of any successful business comes down to a very simple bottom line – the bottom line!

If you don’t have cash in the business, it will fail. I know this. I have run 4 businesses and each has had its own financial challenges and they key to overcoming those challenges was – Sales. Get more money coming in!

Sales does not always equal cash, but the two are so closely aligned that there is barely a hairs breadth between them.

Therefore, that is what this book is about – how to turn your business into a cash generating sales engine!

Detailed here are over 100 low cost and free lead generation ideas that could really accelerate your business.


Product Details

ISBN-13: 9781910372036
Publisher: Parvus Magna Press
Publication date: 10/31/2015
Pages: 206
Product dimensions: 4.00(w) x 6.00(h) x 0.44(d)

About the Author

Sharif George first went into business at just 13 years old, in order to help keep the family fed. By the time Sharif left school (under a bit of a cloud) he had sold the business! Sharif has consulted for companies like Price WaterHouse and later PwC and Several other blue chip firms. Sharif George decided to leave the corporate world in 2000 and continue his lifelong ambition to start a new business. This he did and he successfully sold that business in 2014. In the mean time starting up 3 other non technical related business. In 2011 Sharif George decided to use his many years sales and marketing experience to write a definitive text book on Email Marketing (using MS Outlook) this book was very well received. 101 Lead Generation Ideas that work was born from a desire to help other small businesses master their sales and marketing. Sharif George was highly influenced by Jay Conrad Levinson's Guerilla Marketing techniques and has used his own version of them over the last 10 years to devastating effect.

Table of Contents

Introduction 8
Section 1 - The Basics 9
The First Principle of Success - Personal Preparation 9
The Second Principle of Success - Personal Productivity 9
The Third Principle of Success - Personal Commitment 10
The Sales Engine Works 11
Section 2 - What do you sell? 18
Section 3 - Networking Strategies 20
Section 4 - Website Strategies 26
Section 5 - Real Media 33
Section 6 - Phone Campaigns 38
Section 7 - Other Ideas 40
Section 8 - Exhibitions 42
Section 9 - Google Stuff 49
Section 10 - Social Media 53
Section 11 - Email Marketing 55
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