101 Things I Learned in Advertising School

101 Things I Learned in Advertising School

by Tracy Arrington, Matthew Frederick

Hardcover

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Product Details

ISBN-13: 9780451496713
Publisher: Crown/Archetype
Publication date: 04/03/2018
Series: 101 Things I Learned Series
Pages: 216
Sales rank: 451,661
Product dimensions: 7.10(w) x 5.10(h) x 1.00(d)

About the Author

TRACY ARRINGTON is the Director of Consumer Insights and Media at a full-service advertising agency in Austin, Texas. She has developed advertising and media campaigns for many of the world's leading brands, including AT&T, Bank of America, BMW, Dell, DreamWorks, MasterCard, Nike, Sylvania, Taco Bell, and Wal-Mart.  She teaches at the University of Texas at Austin.
 
MATTHEW FREDERICK is an architect, urban designer, instructor of design and writing, and the creator of the acclaimed 101 Things I Learned series. He lives in New York's Hudson Valley.

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