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The key to a web site’s success is its ability to entice surfers to stop at that site, absorb what it offers, and return at a later date. This guide provides tools such as templates, checklists, and forms as well as proven techniques such as using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to the web site. This resource will prove invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking the skills needed to make a web site successful. This replaces 188506845X
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About the Author
Susan Sweeney, C.A., is president of Connex Network, Inc., an international Internet marketing and consulting firm. She is the author of 101 Internet Businesses You Can Start from Home and The e-Business Formula for Success. She lives in Dartmouth, Nova Scotia.