The key to a web site's success is its ability to entice surfers to stop at that site, absorb what it offers, and return at a later date. This guide provides tools such as templates, checklists, and forms as well as proven techniques such as using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to the web site. This resource will prove invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking the skills needed to make a web site successful.
|Series:||101 Ways series|
|Edition description:||Seventh edition|
|Product dimensions:||7.40(w) x 9.10(h) x 0.80(d)|
About the Author
Susan Sweeney, CA, CSP, HoF, is an internet marketing consultant and certified speaking professional. She is the author of 3G Marketing on the Internet and The e-Business Formula for Success. She is the developer of the Internet Marketing Boot Camp and has created several webinars, seminars on CD, internet marketing training programs, and e-books. She lives in Bedford, Nova Scotia.