18 Rules Of Community Engagement

18 Rules Of Community Engagement

by Angela Connor


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Product Details

ISBN-13: 9781600051425
Publisher: Happy About
Publication date: 05/15/2009
Pages: 104
Product dimensions: 5.50(w) x 8.50(h) x 0.22(d)

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18 Rules Of Community Engagement 5 out of 5 based on 0 ratings. 1 reviews.
SCarrington-Smith More than 1 year ago
I clearly remember a time, not too long ago, when business and personal connections were forged largely in person or on the phone. During the past two decades, however, the cyber world has open portals of communications once thought impossible. People who are homebound, those who run home-based businesses, and even individuals who just look at the internet as a mean to widen their circle of acquaintances, have flocked to online communities in search of a way to spread their products or, sometimes, just to engage in interesting conversations with like-minded individuals. Although managing an online community might mistakenly be painted in one's minds as a simple task, it is indeed a daunting venture the daring and unprepared managing editor will not soon forget. Marketing strategies aimed at enhancing the appearance of the site, personal interactions, and internal policing can indeed be double-edged tools - depending on the chosen approach, they will either be building blocks for future growth or a virtual wrecker's ball which will turn a potentially successful venture into cyber debris. Angela Connor, whose enthusiasm and experience is fed by the never ending source of feedback she receives daily by managing a very successful online community, is destined to become a pioneer in her field, and her compelling book "18 Rules of Community Engagement: A Guide for Building Relationships and Connecting with Customers Online" is surely a must-have for anyone interested in developing successful online connections. Offering valuable and fundamental tips on how to positively change a potentially frustrating environment into a fertile ground where everything becomes possible, this wonderful guide is written in a conversational style that calls to mind a pleasurable and informative chat with a friend. Definitely a book worth reading. Two thumbs up.