"I've been selling the same basic product to the same customers for over 10 years. I watched your video and it turned my thinking upside down!...And guess what?? I WAS my company's Top Sales Performer!" --Linda Jamison, National Account Manager, Time Warner Book Group
Brian Sullivan is an award-winning salesperson and one of the most prominent and sought-after sales and leadership trainers. His high-energy, no-nonsense, interactive seminars on the PRECISE Selling Formula have become one of the hottest training courses in sales.
Based around the notion that you should "Say less...while selling more," Sullivan teaches salespeople how to execute the PRECISE Selling Formula in just 20 days. They'll also learn how to:
--Lead their company in sales
--Be stupid to make stupid big money
--Create a posture that attracts customers
--Evaluate sales performance after every call
|Product dimensions:||6.00(w) x 9.00(h) x 0.57(d)|
About the Author
Most Helpful Customer Reviews
This brief sales guide offers solid suggestions for such powerful techniques as asking questions, listening to customers, taking notes, using call sheets and doing research to turn selling into a standardized, measurable and repeatable process. If none of that sounds new to you, the problem isn¿t you. But that doesn¿t mean the advice isn¿t sound. It is. Author Brian Sullivan, a motivational speaker, has packaged old guidance in a new wrapper that he calls the 'Precise Selling Formula.' He says nothing that is outright wrong and much that is outright right. We think his elementary but helpful book (and its accompanying CD) will be most useful to inexperienced salespeople who lack self-confidence, and who may need exhortation and reassurance. The author¿s earthy anecdotes, Kansas City optimism and self-deprecating but enthusiastic tone may be just what novice salespeople crave after a day in the trenches.