ISBN-10:
1493590251
ISBN-13:
2901493590253
Pub. Date:
11/27/2013
Publisher:
Ingram Book Company
2014 Thumbnail Media Planner: Advertising Rates & Data

2014 Thumbnail Media Planner: Advertising Rates & Data

by Mr Ronald D Geskey Sr
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Overview

Need media costs? Ad rates? Advertising prices? Media rates? Need to develop a media plan? The only media marketing reference of its kind for the U.S. market, the Thumbnail Media Planner is the advertiser's media marketing guide containing an overview of advertising media audiences and costs for 2013. With 130 pages of media planning content, the planner contains data about the U.S. market, media costs, local market media rates, and advertising prices for all major media: television advertising rates, radio advertising raes, magazine advertising rates, online advertising costs, newspaper advertising rates, even non traditional media. In addition, this media marketing guide provides a marketing and media overview of several emerging markets-- Baby Boomers, Hispanic market, African American market, and Asian American market. The Media Planner provides forecasts of the media market (supply/demand/advertiser trends) and resulting 2013 costs for all major media types.-- This media planning guide also provides a media/marketing overview of emerging markets including Boomers, Hispanic, African American, and Asian. Users of the Planner include business executives from large corporations as well as smaller companies, advertising and communications agencies, entrepreneurs, venture capitalists, and others in U.S. & foreign countries.

Product Details

ISBN-13: 2901493590253
Publisher: Ingram Book Company
Publication date: 11/27/2013
Edition description: New Edition
Pages: 130
Product dimensions: 5.00(w) x 8.00(h) x 0.28(d)

About the Author

Ron Geskey has over 30 years experience as a senior media and account management executive in large advertising agencies such as Leo Burnett, D'Arcy, and Campell Ewald. Examples of clients include Chevrolet Motor Division, Keebler Cookies & Crackers, Heinz, KFC, AMHOIST, American Bankers Association, and many others. Ron has a master's degree and executive certificates from Northwestern, Wharton Business School, and Michigan State

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