21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy

21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy

by Manal Haddad

Paperback

$17.51
View All Available Formats & Editions
Eligible for FREE SHIPPING
  • Want it by Tuesday, October 23?   Order by 12:00 PM Eastern and choose Expedited Shipping at checkout.

Overview

21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy by Manal Haddad

An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times.

This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?

Product Details

ISBN-13: 9781483444369
Publisher: Lulu Publishing Services
Publication date: 01/27/2016
Pages: 110
Sales rank: 1,107,735
Product dimensions: 5.83(w) x 8.27(h) x 0.23(d)

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews