The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

by Al Ries, Jack Trout
3.8 4

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! 3.8 out of 5 based on 0 ratings. 4 reviews.
Guest More than 1 year ago
Using actual examples and sharp analysis, Al Ries and Jack Trout offer 22 ¿laws¿ that amount to a basic, concise distillation of their marketing experience and wisdom. Their examples are pithy enough to keep the most jaded marketing person engaged. And their lessons are embedded verities that would be hard to dispute. The only drawback is that this classic may be a bit dated, so it is interesting to see how surprisingly well some of their original observations have fared over the years. We recommend this classic to anyone seriously interested in marketing. After all, you can¿t ignore the law.
Guest More than 1 year ago
Here are some insights from the experts. It's a great teaching tool for someone who's willing to be taught.
Guest More than 1 year ago
This book was fun to read. It is straight to the point, a quick read, easy to follow and written for the novice or expert with lots of meaningful contents, great ideas and examples. It is not a book that will leave you confused, it will leave you with a full understanding of what it takes to be successful in marketing. This book is not going to turn you into a marketing guru over night. 'Marketing situations are subject to a zillion of circumstances' as Alexander Repiev puts it. This is just a primer on the subject. However, this book's concept is very faddish. It is very contradictory and deceptive as some of the laws depict, but by the time most people realize it they would have already spent their money on the book.
Guest More than 1 year ago
While easy to read at only 130 or so pages and a very simple writing style, the immutable laws are propped up by simplistic arguments and cases studies that may prove one law, but often violate several others. For every example of a company that proves a law I was able to think of several that disproved it thus proving the laws are anything but immutable.