25 Need-to-Know MBA Models: 25 Need-to-Know MBA Models

25 Need-to-Know MBA Models: 25 Need-to-Know MBA Models

by Julian Birkinshaw, Ken Mark


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With indispensable models that will help you make the most out of every business opportunity, this book tells you what you need to know, fast.

Product Details

ISBN-13: 9781292178899
Publisher: Pearson Education
Publication date: 01/17/2017
Pages: 200
Product dimensions: 5.40(w) x 8.30(h) x 0.70(d)

About the Author

Julian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39th on the global “Thinkers 50” list of thought leaders in the field of management.

Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.

Table of Contents

Part 1: Management

1. Change management: Kotter’s eight-step model

2. Cognitive biases in decision making

3. Emotional intelligence

4. Negotiating techniques: BATNA

5. 360-degree assessment

Part 2: Marketing

6. Multichannel marketing

7. The 4 Ps of marketing

8. Pricing strategies: dynamic pricing

9. Product life cycle

10. Segmentation and personalised marketing

Part 3: Strategy

11. The BCG growth–share matrix

12. Blue ocean strategy

13. Core competence and the resource-based view

14. Five forces analysis

15. Game theory: the prisoner’s dilemma

Part 4: Innovation and entrepreneurship

16. Design thinking

17. Disruptive innovation

18. The lean startup

19. Open innovation

20. Scenario planning

Part 5: Finance

21. Capital asset pricing model

22. Capital budgeting

23. Ratio analysis

24. Valuing the firm

25. Weighted average cost of capital

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