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Photography has never been easier. At no previous point in history has it been so simple to capture an image of the world around us. Mobile phones, tablets, and small inexpensive digital cameras have made it easy to take pictures anywhere at anytime. But does quantity translate to quality? Although it may be more accessible than ever before to take photographs, good ones often come from knowing what makes an image work. All photographers shooting both still and video can benefit from some helpful trade secrets. Each of the following chapters will highlight a tip that can be used to better capture an image from scene to screen. These tips are commonly known as ‘the rules’. Rules, however, in a medium as creative as photography is a loose term that best describes a set of creative tools learned and chosen from when the opportunity arises. This book is to inspire more creative photographs, stimulate experimentation, and deepen your passion for taking great pictures.