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The 30 Day MBA: Your Fast Track Guide to Business Success
     

The 30 Day MBA: Your Fast Track Guide to Business Success

5.0 2
by Colin Barrow
 

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The 30 Day MBA covers the essential elements and core disciplines in a top MBA program. The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research and strategy. It

Overview

The 30 Day MBA covers the essential elements and core disciplines in a top MBA program. The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research and strategy. It includes thorough explanations and examples of the "break-even analysis," used by MBAs for making cost, volume, pricing and profit decisions, as well as analysis of the emergence of brands in developing countries.

This fourth edition includes a new concept for each chapter, including crowdfunding, digital marketing, business incubators and the 80/20 principle. It provides coverage of the key optional modules: Mergers and Acquisitions and International Business, and features new case studies on Heinz, Adidas, Puma, Nike, and Shell.  With a range of free online resources for readers to revise and test their knowledge, this bestselling guide is packed with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.

Editorial Reviews

Midwest Book Review - James Cox
"[E]verything from business savvy on markets and competitors to research data, case studies, and free business tool downloads. Any business library - and many a general interest lending library - needs this."
Book News, Inc. - Eithne O'Leyne

"Written for professionals in large and small organizations in the public and private sectors, this book reviews key concepts of business and offers a wealth of links to free learning resources online. The reader-friendly layout includes numerous organization charts, comparison tables, and decision algorithms. This second edition adds material on break-even analysis....Chapter links point to online library and information sources, case examples, and podcasts and video lectures from major business schools. The book's companion website offers short tests. In addition to professionals, the book will also be also useful to students considering business school."
From the Publisher
"[E]verything from business savvy on markets and competitors to research data, case studies, and free business tool downloads. Any business library - and many a general interest lending library - needs this." —Midwest Book Review 

"Written for professionals in large and small organizations in the public and private sectors, this book reviews key concepts of business and offers a wealth of links to free learning resources online. The reader-friendly layout includes numerous organization charts, comparison tables, and decision algorithms. This second edition adds material on break-even analysis....Chapter links point to online library and information sources, case examples, and podcasts and video lectures from major business schools. The book's companion website offers short tests. In addition to professionals, the book will also be also useful to students considering business school." —Book News, Inc.

Product Details

ISBN-13:
9780749475000
Publisher:
Kogan Page, Ltd
Publication date:
01/28/2016
Series:
30 Day MBA Series
Edition description:
Fourth Edition
Pages:
344
Sales rank:
673,007
Product dimensions:
6.10(w) x 9.10(h) x 0.80(d)

What People are Saying About This

From the Publisher
...everything from business savvy on markets and competitors to research data, case studies, and free business tool downloads. Any business library - and many a general interest lending library - needs this." — Midwest Book Review 

"Written for professionals in large and small organizations in the public and private sectors, this book reviews key concepts of business and offers a wealth of links to free learning resources online. The reader-friendly layout includes numerous organization charts, comparison tables, and decision algorithms. This second edition adds material on break-even analysis....Chapter links point to online library and information sources, case examples, and podcasts and video lectures from major business schools. The book's companion website offers short tests. In addition to professionals, the book will also be also useful to students considering business school." — Book News, Inc.

Meet the Author

Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co authored ten books in the Dummies series. He was Head of the Enterprise Group at Cranfield School of Management, a leading international business school, for ten years, and he has lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is the author of The Business Plan Workbook, The 30 Day MBA in International Business, The 30 Day MBA in Marketing and The 30 Day MBA in Business Finance (Kogan Page).

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30 Day MBA: Your Fast Track Guide to Business Success 5 out of 5 based on 0 ratings. 2 reviews.
NatoshaM More than 1 year ago
The book is just what I needed to succeed in business! I am very happy with the information supplied inside to help me understand each aspect of the job, which I want to start up. I had no idea what it took to get it started and how to grow it. Now, I feel well aware of everything I need to know and this book has covered so much material. Excellent book!
Anonymous More than 1 year ago
*This is the last chapter but the epilogue is in next result.Seashanty stared down at Crossedflame. Just then did she remember his wound. Left unattended, it had infected his whole body and killed him. Seashanty suddenly remembered something her mother had said:"In those woods, anything can happen." It was so true. She had met Crossedflame. She had watched him die. In these woods, she had gained everything. But she had lost it. Her trial was over now, but the verdict had come. Just then, Largeclaw padded in. He stalked towards her, then stopped and bared his teeth. He looked vicious. But Seashanty was calm. "You can't hurt me, Largeclaw." she said, her face serene. "You could only ever hurt me by hurting those Iove. And they're all gone now." She stretched out in a sunbeam, about to nap. She took a deep breath. Then Largeclaw ripped her throat out.