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Small business owners and solo professionals know they-re supposed to use social media to increase sales, but how should they start?
Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away.
This book makes it easy to tap into the power of today-s hottest social media sites to:
"• Get global impact out of press releases, articles, blog posts, and book reviews.
"• Increase your personal and corporate visibility as the go-to expert in your industry.
"• Build relationships with clients and connect with ideal prospects.
"• Network around the world and around the clock with people who need what you have to offer.
Wondering how to use social media? Looking for a way to attract new clients without spending a fortune? 30 Days to Social Media Success is for you.
|Publisher:||The Career Press, Inc.|
|Sold by:||Barnes & Noble|
|File size:||338 KB|
About the Author
Best-selling author Gail Martin is a marketing expert and international speaker, and the owner of DreamSpinner Communications. She's the "Get Results Resource" for marketing that works, helping small and start-up businesses, consultants, coaches, authors, and solo professionals succeed through affordable publicity. Martin is also the author of The Thrifty Author's Guide to Launching Your Book. Gail lives in Charlotte, North Carolina and can be visited online at www.GailMartinMarketing.com.
Table of Contents
Author's Note 9
1 Why Most Marketing Fails 17
2 The Most Powerful Marketing Tool: The Business Plan 23
3 Digging Into the Business Plan for Marketing Gold 29
4 Mining Gems From the Business Plan 35
5 Creating an Action Plan 41
6 Finding Your Real Story and True Voice 45
7 Touches to Transactions 51
8 Creating the Social Media Marketing Plan 55
9 I'm on Facebook. Now What? 63
10 Doing Business on LinkedIn 69
11 The Twitter Revolution 75
12 Blogging for Business 83
13 Do You Squidoo? 91
14 Can You Digg It? 98
15 YouTube and Flickr: Your Windows to the World 103
16 Get Business From Forums, Chats, and Threads 110
17 Raise the ROI From Your Interest and Industry Sites 116
18 Social Media and PR 122
19 Social Media and Sales Promotion 129
20 Social Media for Local Businesses 134
21 Social Media for Nonprofits 139
22 Social Media and Branding 146
23 Going Global With Social Media 152
24 Social Media and Your Website 158
25 Great Sites Beyond the Ordinary 164
26 Social Media and Events 170
27 Social Media and the Author 176
28 Social Media and the Speaker 182
29 Social Media and Your Sales Funnel 188
30 Beyond One Month: Where Do I Go From Here? 194
Want to Know More About Social Media? 199
About the Author 207