40 Ways 2 Win at Marketing: A 'Next Level' Book in the Ways 2 Win Series Giving Hints and Tips about Marketing Techniques, Sales Techniques, Self

40 Ways 2 Win at Marketing: A 'Next Level' Book in the Ways 2 Win Series Giving Hints and Tips about Marketing Techniques, Sales Techniques, Self

by John H. Lightfoot Mbe


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Product Details

ISBN-13: 9781482631371
Publisher: CreateSpace Publishing
Publication date: 02/27/2013
Pages: 114
Product dimensions: 6.00(w) x 9.00(h) x 0.24(d)

About the Author

John Lightfoot began his career as a Marine Engineer Cadet with Shell Tankers but after 9 years he left the sea and eventually ended up as the Factory Manager of a window blind manufacturing company based in his South Shields home town. It was during his time in the factory, in 1974 that many of the self employed agents would call to pick up their orders and regale to John how great things were and how exciting and rewarding it was being self-employed.
Motivated to join them, John established his own business in 1975 and is still in control of it today. He has seen it all, done it all and is still doing it very successfully.
As a result of building up a brand leading product that is well known and respected throughout the global marine industry and a customer service that is equally as impressive to go with it, the highlight of John's remarkable career was to be invited to Buckingham Palace in 2002 and presented with the MBE by Her Majesty Queen Elizabeth II during her Golden Jubilee year, for Services To International Trade. It was to be capped 10 years later when John and his wife Lilian were again invited to Buckingham Palace to witness daughter Julie being honoured in exactly the same way, this time during Her Majesty's Diamond Jubilee year.
Julie works in the business as Managing Director, with John as Chairman and for the business to have been honoured once was a great achievement but twice in the same family just proves how extra special this guy, his family, his people and his organisation really is. On display in the Board Room at Solar Solve there are over 20 awards for exports, Investors in People, good business practice and Excellence in the Marine Industry. Continuous, well planned and executed marketing strategies throughout the life of the business have contributed significantly towards its impressive successes.
Readers will know that being a winning Marketer is not going to be easy and that buying this book is just the start. In fact it will be the easiest part of the whole process. How you will benefit from the book is by reading and learning in a couple of hours what John has learned in almost 40 years of self employment and has been applying very successfully for more than 20 years, to turn his once ailing business into a world wide winning enterprise
If anyone can give you hints, tips, advice and the benefit of experience on how best to achieve Winning Marketer status it has to be John Lightfoot.

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