40 Years 40,000 Sales Calls: Thoughts on Radio and Advertising Based on a Lifetime of Customer Contact

40 Years 40,000 Sales Calls: Thoughts on Radio and Advertising Based on a Lifetime of Customer Contact

by Barry Drake

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Product Details

ISBN-13: 9781503099319
Publisher: CreateSpace Publishing
Publication date: 12/09/2014
Pages: 236
Product dimensions: 6.00(w) x 9.00(h) x 0.50(d)

About the Author

Barry Drake is best known as a "radio guy," although he served as CEO of a sixty-two-station television group as well. He has been on the programming and production side of the radio business, sold locally in markets large and small, sold nationally, and managed stations in all formats, sizes, and market conditions.
In 1984, Drake joined Keymarket Communications as general manager, first in Baton Rouge and then in Houston, before being named president of the group in 1988. Keymarket was sold to River City Broadcasting in 1995, and in 1996, River City was purchased by Sinclair Broadcast Group, where Drake was named CEO of radio and then CEO of television in 1999.
He is no stranger to the finance side of the industry, having years of experience working with equity sponsors, the public market, and lenders to structure companies and deals.
In 2002, Drake formed Backyard Broadcasting with private equity sponsor Boston Ventures. The group grew to thirty radio stations in six markets, then was sold in 2013.
During his career, Drake stayed close to the action by committing himself to making sales calls, some with sales people, others on his own. He has called on a wide range of businesses: chains with billions of dollars in volume as well as single-location retailers grossing less than $1 million annually.
What Barry Drake enjoys most is listening to business owners talk about advertising and what works.

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40 Years 40,000 Sales Calls: Thoughts on Radio and Advertising Based on a Lifetime of Customer Contact 5 out of 5 based on 0 ratings. 1 reviews.
KenIsrael More than 1 year ago
What a thoroughly enjoyable read! Barry's passion for radio and extraordinary drive have fueled a remarkable career. "40 Years, 40,000 Sales Calls" captures it all so vividly. The book is a must read for anyone in electronic media. Packed with colorful stories and rock solid lessons, the book's core prescription is to truly listen to and understand the needs of business owners, then deliver powerful solutions. For marketers focused on excellence there is simply no better career advice. Bravo!