5 Rules of Consumer Engagement: Tools for Your Marketing Toolbox

5 Rules of Consumer Engagement: Tools for Your Marketing Toolbox


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Product Details

ISBN-13: 9781456335595
Publisher: CreateSpace Publishing
Publication date: 05/19/2011
Pages: 52
Product dimensions: 6.00(w) x 9.00(h) x 0.11(d)

About the Author

Dr. Sam Cohen has a doctorate in clinical social work and an advanced certificate in psychoanalytic ego psychology (study of unconscious and its impact on behavior). In the world of brand consulting and market research, he began his career over 20 years ago with Saatchi & Saatchi as an outside consultant where he honed his skills in integrating unconscious needs and its impact on brand identity. He has worked on many different brands both domestically and globally.

He founded Psychologics in 1989. The company consists of psychologists and psych strategists. This unique approach allows for understanding consumer motivations on the deepest levels and to convey this in an actionable positioning for the brand. Psychologics has successfully applied its theory and technique on a great variety of brands and categories.

Dr. Sam's views have appeared in New York magazine, the Wall Street Journal, and the New York Times. He has made personal appearances on a TV special addressing the advancements in advertising with Debra Norvell and as a guest on the Early Show. He presently serves on an Advisory Board for Crispin Porter & Bogusky. He has lectured at Stanford University School for Business on Emotional Marketing.

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