500 Ways To Beat The Hollywood Script Reader

500 Ways To Beat The Hollywood Script Reader

by Jennifer Lerch


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Product Details

ISBN-13: 9780684856407
Publisher: Gallery Books
Publication date: 07/01/1999
Edition description: Original
Pages: 176
Product dimensions: 5.50(w) x 8.43(h) x 0.50(d)

About the Author

Jennifer Lerch has been a Hollywood Reader for more than a decade. She lives in Los Angeles.

Read an Excerpt

500 Ways to Beat the Hollywood Script Reader

Writing the Screenplay the Reader Will Recommend
By Jennifer Lerch


Copyright © 1999 Jennifer Lerch
All right reserved.

ISBN: 0684856409


Have you ever gone to a movie and thought, I could write something better than that?

Let's say you do write a screenplay. When you send it to a talent agency, production company, or movie studio, it will land on the desk of a Hollywood Reader. This Hollywood Reader is often the first and only person to make a decision about whether or not your screenplay is something the company should consider.

Why do Hollywood Readers get to make these big decisions?

Hollywood movie studios and production companies receive tens of thousands of screenplays each year, and executives cannot read them all. So the film industry uses Hollywood Readers to sift through the screenplays in search of those that measure up to their standards and offer the elements they're looking for.

Meet the Hollywood Reader

The average Hollywood Reader is college educated, culturally savvy and often has excellent writing skills of her own. Most important, the Hollywood Reader has a proven track record of knowing what screenplay concepts, stories, and characters click with executives, what elite acting talent would give their eye teeth to be in on, and what hits a nerve with audiences. The Hollywood Reader also knows how to communicate all the essential points about the screenplay to the executive in a brief, insightful document that the Industry calls coverage.


Think cheat sheet when you think coverage. It's the unofficial Cliffs Notes version of your screenplay. And more people in Hollywood read the cheat sheet than read the original document (your screenplay).

That's a scary thought for any screenwriter. But it can be less frightening if you know what the Hollywood Reader looks for when evaluating your screenplay -- because then you can make those areas as strong as possible so the reader gives positive comments in the coverage.

Unclear about what coverage looks like? Let's explore it.

The Anatomy of Coverage

The Hollywood Reader's coverage report usually has four parts: a concept line(s), a synopsis, a comments page, and a graph.

* The concept sums up your story in a sentence or two.

* The synopsis details your screenplay's story line in several paragraphs or pages.

* The comments page analyzes the screenplay's strengths and weaknesses, compares it to existing films, and offers a bottom-line opinion about whether the company should consider buying, producing, or casting clients in your project.

* The graph shows the executive at a glance where your characters, story, dialogue, and structure rate.

If the Coverage Is Positive.

If the coverage intrigues the executive because of the comments or story idea, she may begin reading your screenplay. If the screenplay delivers on the Hollywood Reader's promises, that executive may decide to option or buy your screenplay or (in the case of a talent agency) represent it or recommend it to a client.

A Trade Secret

A not-so-well-kept secret among Hollywood insiders is that an executive may buy your screenplay without even reading it. Her thoughts about your screenplay will be based solely on the Hollywood Reader's coverage. In fact, Hollywood executives daily discuss screenplays over the phone by reading from coverage. Both parties know what's going on. The person who "wins" in the conversation is the executive who has the better coverage: That's the importance of getting good coverage.

This Book Can Help You Get Better Coverage

No other book demystifies the work of the Hollywood Reader by exposing the nitty-gritty elements the pros look for when evaluating your work. Each page offers the inside information you need in order to write a screenplay that can make it to the executive's desk with glowing coverage. Tips on everything from concept to story to structure, characters, dialogue, pacing, and more are arranged in an easy-to-use format that covers the essentials of writing a screenplay, cover-to-cover.

These tips apply to most stories and address the flaws that most often undercut a writer's work. To prevent the complication of cross-referencing, some tips are repeated with the intention of making the book as easy as possible to use.

Bottom line: The information contained in these pages is as universal and fail-safe as you're going to find. If it's not included in this book, chances are you probably don't need to do it!

What the Hollywood Reader Wants to Do with Your Script

Every script reader in today's Hollywood wants to be the one to bring her boss the next Academy Award winner, the project that will draw top talent, the screen story that will define a generation -- the best script around. And any reader worth her salt knows that searching for great scripts is like mining diamonds: You've got to know how to spot potential and grab it when you see it because most scripts don't have an immediate sparkle. Some do. But most do not.

That's not a slam on screenwriters, some of whom are incredibly gifted. It's reality. And that reality benefits you. How?

A Script Doesn't Need to Be Perfect

A script does not need to be perfect in order to sell in today's Hollywood. Each script has its own reasons for selling -- sometimes it features an original character or a unique, catchy concept that grabs a studio executive who has visions of a snappy one-sheet (a movie poster). A script might have the breezy dialogue that gets beneath the skin of its characters. Or the story line may hit a timely note. It could be that a script happens to fit the genre a studio is trying to fill on its production slate. The script could catch the fancy of a gifted talent agent who has the ability to sell anything, and who often does sell anything on any given day in Hollywood.

The point: A script doesn't need to be anywhere near perfect to sell in Hollywood's marketplace. Some scripts are AMAZING. Most are not. And that's great news if you're a screenwriter. All you've got to do is write a script that can get you great coverage from the Hollywood Reader.

What a Reader Looks For

This book shows you what a script reader looks for when evaluating a screenplay. It alerts you to common flaws in screenplays and provides ways in which you can correct some of these flaws and strengthen just about any project.

Not every tip applies to every script. But many of the tips can be applied to most scripts.

The Readers Who Contributed to This Book

Each tip has been reviewed by working Hollywood Readers who don't have an ax to grind.

Do these readers know anything about screenwriting? Well, during the process of writing this book, two of the contributors became working screenwriters. One reader became a staff writer on a popular network television show, and another received a screenwriting contract worth more than $1 million and is scripting comedy features for premier directors in addition to his contract. Another reader has since become an employed producer. Yet another reader is a respected story executive.

These people know what they're talking about.

And these readers typify the person who will read your script: people who are interested in building careers in entertainment. People like you.

So Relax

This book attempts to put your mind at ease about the Hollywood Reader by walking you through the process of what a reader may look for when evaluating a project. The scripts written by the top writers do almost all of the things covered in this book. That's what you want to shoot for: doing as much as you can to craft a screenplay that is beyond reproach.

This book exists ultimately for one purpose: to help you move into the ranks of working screenwriters. The information comes from the point of view of someone involved in the sales process. That someone may be a reader, but that reader is a person. An audience. An audience of one to which your screen story must play as if it's unfolding on a movie screen. And this audience isn't looking for anything more than the audience down at the neighborhood multiplex looks for. She wants to be entertained, to experience life through someone else's eyes, to grow through a dramatic experience.

Play to this audience of one. Write with passion, humor, honesty, and always with imagination.

Chances are, the Hollywood Reader wants to recommend some project this week. Make that project be yours.

Copyright © 1999 by Jennifer Lerch


Excerpted from 500 Ways to Beat the Hollywood Script Reader by Jennifer Lerch Copyright © 1999 by Jennifer Lerch. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Table of Contents

Part 1: Writing to Sell
Scripting It Like the Pros Do

A Reader May Judge Your Script by Its Cover
23 Ways to Make a Good First Impression on a Reader
Eliminating Page 1, 2, 3 Tip-offs That You're Not Yet a Pro
Putting It on the Page
Pulling the Reader out of Her Office and into Your Story with Setting
Burning Your Characters into the Reader's Imagination
Screen Talk That Looks as Good as It Sounds
Style That Turns On a Hollywood Reader
Creating a Concept and Characters That Will Sell Your Script
20 Tips on Creating a Concept That Sells Itself
Characters the Hollywood Reader Recommends to Top Stars
Create a Protagonist and Antagonist Who Will Start a Casting War
Part 2: Acts 1-3: Writing for the All-Important Audience of One
Act 1 Goals

Goals to Achieve in This First Act
Setting Up Your Story for Success in Act
Grab the Hollywood Reader with Your Opening Sequence and Don't Let Her Look Back
Fulfilling the Reader's Expectations as You Open Your Genre
Conflict: A Reader Can't Recommend a Screenplay That Doesn't Have It
Prevent Reader Whiplash: Handle the Backstory with Care
Your Act 1 Checklist
Act 2 Goals
Goals to Achieve in This Second Act
Structure Tips to Help You Scale the Mt. Everest of Your Script
Tips to Keep Subplots Working Hard for Your Story
How to Avoid the Second Act Story Stall
You Don't Have to Fall into These Act 2 Genre Traps
Stay One Step Ahead of the Reader with Your Act 2 Story
Avoid Common Flaws That Show Up in Act 2
Your Act 2 Checklist
Act 3 Goals
Goals to Achieve in This Third Act
Wowing the Reader as You Pay Off Your Story
It's Do or Die for Your Characters
The Kind of End That Can Get You a Reader Recommend
Your Act 3 Checklist
Correct Common Flaws Related to Genre
Part 3: Epilogue
Feedback-Driven Revision
Still Didn't Get Positive Coverage?

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500 Ways to Beat the Hollywood Script Reader 4 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
I thought that it was good but I would get it used. It was not as good as "Save the Cat" by Blake Synder.
Guest More than 1 year ago
iwas impressed with the book since it was written by a hollywood gatekeeper-the reader. as an aspiring screenwriter, i found the book useful.