Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!
has upped his game, and in 501 Killer Marketing Tactics, he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.
Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:
• Planning the Battle--and Choosing the Right Tactics
• eMarketing, Digital Media/Social Networking
• Grand Opening/Reopening and Holidays
• Four Walls Marketing
• Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates
• Marketing Measurement
No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of
your existing customers--and win more new customers than you can handle.
|Publisher:||McGraw-Hill Professional Publishing|
|Product dimensions:||5.90(w) x 8.90(h) x 1.20(d)|
About the Author
Tom Feltenstein is the CEO and founder of Power Marketing Academy, a leading consulting firm that consults and educates businesses in the industries of retail, hospitality, and service. PMA conducts clinics, seminars, strategy sessions, trainings and speaking events.
A visionary counselor to Fortune 500 companies and franchise organizations, he speaks and holds seminars to over 60 companies a year all over the world.
Prior to his 25 year trajectory as a consultant to Fortune 500 companies, he began his career with McDonald's Corporation. He later served as senior vice-president for Bozell, an international multi-billion dollar advertising agency.
Author website: http://www.tomfeltenstein.com/
Table of ContentsIntroduction: Marketing Is A Way of Life;
Chapter 1. Planning the Battle-The Basics;
Chapter 2. How To Choose The Right Tactics;
Chapter 3. 10 Steps Before Launching Any Promotional Tactic;
Chapter 4. Must-Do Basic Tactics;
Chapter 5. Marketing to Your Internal Customer;
Chapter 6. Grand Opening/Reopening Tactics;
Chapter 7. Four Walls Promotions;
Chapter 8. Zone Merchandising Tactics;
Chapter 9. Existing Customers;
Chapter 10. New Customers;
Chapter 11. Promotions for Charities and Churches; Chapter 12. Civic Tactics;
Chapter 13. Direct Mail and Adds;
Chapter 14. Staff Incentives;
Chapter 15. Tactics for Retailers - Miscellaneous Tactics;
Chapter 16. Cards, Coupons, Tearouts;
Chapter 17. Community Tactics;
Chapter 18. Students and Their Families;
Chapter 19. Leisure Time Tie-Ins;
Chapter 20. Service and Professional Businesses; Chapter 21. Restaurant, Food-Service, Beverage - Within Your Four Walls;
Chapter 22. Gift Certificates;
Chapter 23. Theme Nights;
Chapter 24. Drive Thru Tactics;
Chapter 25. Outrageous Ideas;
Chapter 26. Nonprofit Tactics;
Chapter 27. Opening Anniveraries;
Chapter 28. Holiday Tactics;
Chapter 29. Thanksgiving-Christmas Tactics;
Chapter 30. Quick College Year Promotions;
Chapter 31. E-Marketing;
Chapter 32. Digital Media Tactics;
Chapter 33. Social Networking Tactics;
Chapter 34. Marketing Measurement Tactics