501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition

501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition

by Tom Feltenstein, Don Cohen


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Bigger, Badder, Better!


A few years back, marketing super-guru Tom Feltenstein in 401 Killer Marketing Tactics rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein

has upped his game, and in 501 Killer Marketing Tactics, he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.

Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:

• Planning the Battle--and Choosing the Right Tactics

• eMarketing, Digital Media/Social Networking

• Grand Opening/Reopening and Holidays

• Four Walls Marketing

• Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates

• Marketing Measurement

No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of

your existing customers--and win more new customers than you can handle.

Product Details

ISBN-13: 9780071740630
Publisher: McGraw-Hill Professional Publishing
Publication date: 07/19/2010
Pages: 464
Product dimensions: 5.90(w) x 8.90(h) x 1.20(d)

About the Author

About the Author

Tom Feltenstein
is the CEO and founder of Power Marketing Academy, a leading consulting firm that consults and educates businesses in the industries of retail, hospitality, and service. PMA conducts clinics, seminars, strategy sessions, trainings and speaking events.

A visionary counselor to Fortune 500 companies and franchise organizations, he speaks and holds seminars to over 60 companies a year all over the world.

Prior to his 25 year trajectory as a consultant to Fortune 500 companies, he began his career with McDonald's Corporation. He later served as senior vice-president for Bozell, an international multi-billion dollar advertising agency.

Author website: http://www.tomfeltenstein.com/

Table of Contents

Introduction: Marketing Is A Way of Life;
Chapter 1. Planning the Battle-The Basics;
Chapter 2. How To Choose The Right Tactics;
Chapter 3. 10 Steps Before Launching Any Promotional Tactic;
Chapter 4. Must-Do Basic Tactics;
Chapter 5. Marketing to Your Internal Customer;
Chapter 6. Grand Opening/Reopening Tactics;
Chapter 7. Four Walls Promotions;
Chapter 8. Zone Merchandising Tactics;
Chapter 9. Existing Customers;
Chapter 10. New Customers;
Chapter 11. Promotions for Charities and Churches; Chapter 12. Civic Tactics;
Chapter 13. Direct Mail and Adds;
Chapter 14. Staff Incentives;
Chapter 15. Tactics for Retailers - Miscellaneous Tactics;
Chapter 16. Cards, Coupons, Tearouts;
Chapter 17. Community Tactics;
Chapter 18. Students and Their Families;
Chapter 19. Leisure Time Tie-Ins;
Chapter 20. Service and Professional Businesses; Chapter 21. Restaurant, Food-Service, Beverage - Within Your Four Walls;
Chapter 22. Gift Certificates;
Chapter 23. Theme Nights;
Chapter 24. Drive Thru Tactics;
Chapter 25. Outrageous Ideas;
Chapter 26. Nonprofit Tactics;
Chapter 27. Opening Anniveraries;
Chapter 28. Holiday Tactics;
Chapter 29. Thanksgiving-Christmas Tactics;
Chapter 30. Quick College Year Promotions;
Chapter 31. E-Marketing;
Chapter 32. Digital Media Tactics;
Chapter 33. Social Networking Tactics;
Chapter 34. Marketing Measurement Tactics

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