7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone

7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone

by James Crimmins

Paperback(First Edition)

$16.42 $16.99 Save 3% Current price is $16.42, Original price is $16.99. You Save 3%.
View All Available Formats & Editions
Choose Expedited Shipping at checkout for guaranteed delivery by Thursday, February 21

Product Details

ISBN-13: 9781632650603
Publisher: Red Wheel/Weiser
Publication date: 09/19/2016
Edition description: First Edition
Pages: 224
Sales rank: 291,584
Product dimensions: 6.00(w) x 8.50(h) x 0.60(d)

About the Author


James C. Crimmins has been a professional persuader for 27 years, mainly as chief strategic officer of DDB Chicago and a worldwide brand-planning director with clients such as Budweiser, McDonald's, State Farm, and Betty Crocker. He has earned a PhD in sociology and a master's degree in statistics, and has taught integrated marketing communication at Northwestern University's Medill School. Crimmins combines his scientific, professional, and academic background to explain how the revolution in mind science changes the conventional wisdom of influence and can make anyone a more successful persuader.

Table of Contents

Foreword 9

1 Getting to Know the Lizard 13

2 Speak the Language of the Lizard: Basic Grammar 31

3 Speak the Language of the Lizard: Style 47

4 Aim at the Act, Not the Attitude 69

5 Don't Change Desires, Fulfill Them 89

6 Never Ask, Unearth 111

7 Focus on Feeling 131

8 Create Experience With Expectation 145

9 Add a Little Art 157

10 Personal Persuasion 175

Conclusion 183

Chapter Notes 189

Bibliography 203

Index 213

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews