7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experience

7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experience

by Scott McKain

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Product Details

ISBN-13: 9780071822152
Publisher: McGraw-Hill Professional Publishing
Publication date: 07/18/2014
Pages: 208
Sales rank: 327,377
Product dimensions: 6.10(w) x 9.10(h) x 1.10(d)

About the Author

SCOTT McKAIN has been recognized by Social Media Marketing Magazine as one of the 50 most influential marketing authors on Twitter. A popular keynote speaker on creating organizational distinction and delivering the Ultimate Customer Experience, McKain is Chairman of the Distinction Institute.

Table of Contents

Introduction 1

Chapter 1 My Ride With Taxi Terry 11

chapter 2 The First Tenet: Set High Expectations and Then Exceed Them 19

Chapter 3 The Second Tenet: Delivering What Helps the Customer Helps You 43

Chapter 4 The Third Tenet: Customers Are People, So Personalize Their Experience 65

Chapter 5 The Fourth Tenet: Think Logically and Then Act Creativety and Consistently 95

Chapter 6 The Fifth Tenet: Make Your Customer the Star of the Show 123

Chapter 7 The Sixth Tenet: Help Your Coustomers Come Back for More 145

Chapter 8 The Seventh Tenet: Creating Joy for Your Customer Will Make Your Work-and Life_More Joyful 165

Chapter 9 I'm Not Done Yet 187

Notes 190

Index 195

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