Bob Bly is not the best-known entrepreneur in the world, and he is not the richest. But the 65,000 subscribers to his online newsletter The Direct Response Letter turn to Bob weekly for advice and inspiration on how to achieve success professionally, financially, and personally.
Now in 87 Secrets of Outrageous Business Success: How to Reach Your Goals and Have Fun Doing It, you get many years of Bob’s advice compressed into a quick-reading guide to living a happy, fulfilling, and abundant life. Now you can achieve your goals, escape the rat race, and be master of your own destiny.
In 87 Secrets of Outrageous Business Success, you will discover:
** 7 steps to outrageous business success
** How to make yourself indispensable
** 7 ways to command higher fees
** How to become a more confident public speaker
** The 22 undeniable truths of life
** How to start your own home business after 50
** The 4 keys to success and happiness
** How to get really good at anything
** 10 ways to achieve Internet marketing success
** And more…
You may want to be happier. You may want to be richer. You may want to be more successful. By following the simple but proven rules in 87 Secrets of Outrageous Business Success, you can soon achieve all three goals—and live a more harmonious and rewarding life.
|Publisher:||Morgan James Publishing|
|Product dimensions:||5.90(w) x 8.80(h) x 0.70(d)|
About the Author
Bob Bly is the author of eighty published books, including The Elements of Business Writing (Longman) and Start Your Own Home Business After 50 (Linden). He is a freelance copywriter with over thirty years’ experience in direct marketing; clients include PSE&G, IBM, AT&T, Medical Economics, Prentice Hall, and Kiplinger.
Read an Excerpt
The classic sci-fi spoof movie, “The Lost Skeleton of Cadavra,” was on TV last Sunday.
In the movie, an alien tries to fit in with human society by trading in his space suit for a jacket and tie.
“This neck-restraining device is uncomfortable,” he says, tugging at the tie. “I wonder what its purpose is?”
I mention this because it was my having to wear a tie to work every day that was one of the primary reasons I decided to quit my job and become a freelance writer in February 1982.
I think most people who take the leap from corporate employment to self employment do so for the advantages: they want to make more money, have more fun, or do more creative work.
Table of Contents
1 Value Your Time
2 Get Paid for Your Information
3 Is the Customer Always Right?
4 Evaluating Customer Complaints
5 How to Dress for Success: the Lost Skeleton of Cadavra
6 Seven Steps to Outrageous Business Success
7 The Trouble With Asking Strangers for Favors
8 Do C-Level Executives Speak a Different Language?
9 Asking People for Free Advice
10 Find a Need and Fill It
11 Are You a Type A or Type B Personality?
12 Three Ways to Win at E-Mail Marketing
13 What’s Working in Direct Mail Today
14 Biggest Self-Help Myth Exposed
15 Fail Your Way to Success
16 Write Like Your Reader Talks
17 The Time for Action is Now
18 Make Yourself Indispensable
19 Have an Attitude of Gratitude
20 Keep Your PC Running in Any Situation
21 Stop Bragging
22 Stick to Your Niche
23 Twenty One Things That are Wrong About Modern Marketing
24 Do What Makes You Happy
25 How to Get People to Trust You
26 Why Information Products are Like Fruit
27 Should You Worry About Internet Piracy?
28 Best Places to Get Sales Leads
29 Let Go of the Past
30 How to Write Great How-to Content
31 Become a More Confident Speaker
32 The Four Stages of Marketing Competence
33 Twenty Two Undeniable Truths of Life
34 Start Small
35 Thirty Eight Great Headlines You Can Swipe
36 Seven Ways to Command Higher Fees
37 Command Premium Pricing for Your Products
38 Write Stronger Landing Pages
39 Ten Steps to Internet Marketing Success
40 Selling with “False Logic”
41 The Awful Truth About Affiliate Marketing
42 Thank a Teacher Today
43 Do You Really Need to Ask?
44 Start Your Own Home Business After 50
45 The 4 Keys to Success and Happiness
46 Five ways to Take the Fear and Anxiety Out of Public Speaking
47 New Google Algorithm Demands Better Article Writing
48 Service Businesses: 7 Ways to Beat Your Competitors
49 Is Your Music Still Inside You?
50 Marketing With Premiums
51 Work Is Its Own Reward
52 What I Love About Copywriting
53 How to Get Really Good at Writing or Anything Else
54 Keep Your PC Up and Running — All the Time
55 Common Grammar Mistakes to Avoid
56 Who Buys Information Products?
57 The Power of Persistence
58 The Hidden Dangers of a 9 to 5 Job
59 Three Reasons Why People Don’t Write Well
60 Don’t Get Enamored With What’s Hot and Trendy in Marketing
61 Improve Personal Productivity with the Pareto Principle
62 Why Internet Marketers Give Away Their Content for Free
63 What’s Your Definition of Success?
64 Information Marketing: Beyond E-Books
65 Five Proven Strategies for Getting Clients
66 Consumers Love Freebies
67 Motivating Consumers With the 4 Ds of Marketing
68 Why You Can’t Do Everything
69 Seven Tips for Getting Your Book Published
70 Do This Before E-Mailing Affiliate Offers to Your List
71 How to Cut Down on Refund Requests
72 How to Treat Your Best Customers ... and Your Worst
73 Get Rich in Your Niche
74 There’s No Substitute for Real-World Experience
75 Time to Stop Reading and Start Doing
76 Do You Burn With the Envy of Others?
77 Write Like They Talk
78 The 3 Most Important Skills for Internet Marketing
79 Building Your “Swipe File”
80 Crafting Your Elevator Pitch
81 The Awful Truth About Content Marketing
82 How to Get Out of a Slump
83 Action vs. Motivation
84 The Virtue of Modesty
85 What It Really Takes to Become a Guru
86 What You Have to be Good At to Succeed
87 Five Mistakes I Wish I Had Avoided
4 Bonus Reports (a $116 Value) — Yours FREE
About the author