This book is about the car business and the people within it. We certainly do not have the best reputation, and that we have earned. If you are curious about what goes on behind the scenes at a car dealership, look no further. The chapters of this book will give you some insight of the ins and outs as well as the myths and truths. You will soon see that not all car sales people and sales managers are bad. This book is an authentic and entertaining personal story.
|Product dimensions:||6.00(w) x 1.25(h) x 9.00(d)|
About the Author
Born Richard Eric Berman on March 14, 1959 in Baltimore, MD has two children, Bennett and Lindsay married Laura Saba Berman on September 27, 2015. Made pizzas through out high school and a few years there after. Started selling cars in 1982 at a Datsun Dealership. The following year, they changed their name to Nissan. Spent a couple years there before leaving for a position at a Toyota Dealership. Spent 20 years with with Toyota and then 10 years with Hyundai. Throughout my career, I have held almost every position in the dealership from lot man to General Manager. I now am fortunate enough to have my own training and consulting company RLB Automotive Consultants.