Communication Research: Strategies and Sources / Edition 7

Communication Research: Strategies and Sources / Edition 7

ISBN-10:
0495095885
ISBN-13:
9780495095880
Pub. Date:
02/10/2009
Publisher:
Cengage Learning
ISBN-10:
0495095885
ISBN-13:
9780495095880
Pub. Date:
02/10/2009
Publisher:
Cengage Learning
Communication Research: Strategies and Sources / Edition 7

Communication Research: Strategies and Sources / Edition 7

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Overview

Designed to help readers learn how to successfully use literature and other sources in writing effective papers, COMMUNICATION RESEARCH: STRATEGIES AND SOURCES, Seventh Edition, demystifies the research process by helping students master library skills, scholarly writing, and the latest research technology tools. In addition, this communication research text places special emphasis on using library resources in the literature search as it helps readers strategize, develop, and complete communication research.

Product Details

ISBN-13: 9780495095880
Publisher: Cengage Learning
Publication date: 02/10/2009
Edition description: New Edition
Pages: 336
Product dimensions: 6.30(w) x 9.10(h) x 0.70(d)

Table of Contents

Preface xi

To the Student xii

Part 1 Communication Research Strategies 1

Chapter 1 Studying Communication 3

The Communication Discipline 3

Structure of the Discipline 5

Communication Organizations 8

Activities 8

Newsletters and Publications 9

Types of Associations 11

Divisions 12

Communication Research Projects 13

Academic Pursuits 14

Professional Pursuits 15

Summary 15

References 16

Examples 16

Exercises 18

Chapter 2 Searching The Communication Literature 19

Becoming Familiar With Your Library and Its Services 20

Search Strategy 23

The Topic 23

The Search 30

The Results 35

Summary 44

References 44

Examples 45

Exercises 46

Chapter 3 Using Computers to Search Electronic Databases 49

Differing Environments 49

Varieties of Computerized Databases 50

Bibliographic Databases 50

Directory Databases 51

Source Databases 51

How to Search Computerized Databases 52

Standard Search Features 53

Controlled Vocabulary Versus Keyword Searching 53

Boolean Operators 55

Alternatives to Boolean Operators 59

Phrase Searching 60

Field-Specific Searching 60

Truncation 62

Browsing Word and Phrase Indexes 63

Creating and Reusing Sets 63

Search Strategies: Boolean Searching 64

Natural Language Searching 65

Searching the World Wide Web 66

Sorting Your Results 66

Using Your Search Results 66

Mediated Searching 68

Summary 68

References 69

Examples 69

Exercises 70

Chapter 4 Using The Internet for Communication Research 71

Research and the World Wide Web 72

Gaining Access to the Internet 73

Internet Addresses 74

Browser Basics 75

Troubleshooting 76

Finding Resources on the World Wide Web 77

Communicating on the Internet 82

E-mail 82

Electronic Discussion Groups and Blogs 82

Usenet Newsgroups 84

CIOS/Comserve 85

Evaluating Internet Sources 85

Ethical Issues 89

Summary 90

Selected Sources 91

Examples 91

Exercises 92

Part 2 Communication Research Sources 95

Chapter 5 General Sources 97

Handbooks 97

Books 100

Encyclopedias 101

Annual Reviews and Series 102

Summary 104

Selected Sources 104

Handbooks 104

Textbooks 106

Encyclopedias 108

Annual Reviews 110

Series 110

Examples 111

Exercises 112

Chapter 6 Access Toots 115

Bibliographies 116

Guides to the Literature 118

Legal Research Guides 120

Finding Additional Bibliographies and Guides 121

Periodical Indexes 122

Discipline-Based Periodical Indexes 125

General and Interdisciplinary Periodical Indexes 129

Media Indexes 129

Book Review Indexes 129

Citation Indexes 130

Full-Text Documents in Communication 131

Summary 132

References 132

Selected Sources 132

Bibliographies 133

Guides to the Literature 133

Online Periodical Indexes and Abstracts 134

Examples 136

Exercises 137

Chapter 7 Communication Periodicals 139

Scholarly Journals 139

Professional and Trade Magazines 144

Summary 145

Selected Sources 146

Scholarly Journals 146

Professional and Trade Periodicals 153

Electronic Journals 154

Examples 154

Exercises 155

Chapter 8 Information Compilations 157

Collections and Archives 158

Speech Collections 158

Media Collections 160

Measurement Collections 165

Legal Collections 166

Statistical Sources 167

Government Documents 169

Yearbooks 173

Directories 173

Dictionaries 175

Manuals 176

Summary 176

References 176

Selected Sources 177

Collections 177

Statistical Sources 182

Government Documents 184

Yearbooks 186

Directories 186

Dictionaries 188

Manuals 190

Examples 191

Exercises 192

Part 3 Communication Research Processes 195

Chapter 9 The Process of Communication Research 197

The Research Process 197

Descriptive and Explanatory Research 198

Research Stages 199

Research Ethics 204

Summary 205

Selected Sources 205

Comprehensive Research Texts 205

Measurement 206

Media Research 206

Qualitative and Applied Research 207

Statistics 208

Exercises 209

Chapter 10 Designing The Communication Research Project 211

Approaches to Communication Research 211

Message-or Artifact-Oriented Research 212

People-or Behavior-Oriented Research 218

Summary 228

References 228

Selected Sources 230

Content Analysis 230

Research Design 230

Rhetorical and Media Criticism 230

Survey Research 230

Exercises 231

Chapter 11 Preparing Research Projects 233

Types of Writing Projects 233

Abstracts 234

Format 235

Steps 235

Literature Reviews 236

Format 237

Steps 239

Critical Papers 240

Steps 241

Research Prospectuses 241

Format 242

Steps 244

Original Research Reports 245

Format 245

Steps 246

Submitting Your Work 246

Writing Papers for Classes 246

Submitting Manuscripts: The Process 247

Summary 249

References 250

Selected Sources 251

Exercises 251

Chapter 12 Writing Research Papers 252

Basic Elements of Good Writing 252

Tense and Agreement 252

Voice 253

Grammar 254

Paragraph Structure 254

Transitions 255

Style 255

Writing Formats 257

Quoting and Paraphrasing 259

Proofreading 261

Getting Help with Your Writing 262

Summary 263

References 263

Selected Sources 264

Exercises 264

Appendix A APA Style Basics 267

Appendix B Glossary 279

Subject Index 293

Source Index 301

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