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A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
Hardcover
$33.00
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How Your Business Can Use the Science That Helped Win the White House
The average conversion rate-the rate at which visitors convert into customers-across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.
What's the solution? A/B testing.
A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, compani...
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