A Bigger Prize: How We Can Do Better than the Competition

A Bigger Prize: How We Can Do Better than the Competition

by Margaret Heffernan

Hardcover

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Product Details

ISBN-13: 9781610392914
Publisher: PublicAffairs
Publication date: 04/08/2014
Pages: 416
Product dimensions: 6.20(w) x 9.20(h) x 1.50(d)

About the Author

Margaret Heffernan is an entrepreneur, chief executive, and author of Willful Blindness, which was shortlisted for the Financial Times/Goldman Sachs Best Business Book award. Born in Texas, raised in Holland, and educated at Cambridge University, she produced prize-winning programs for the BBC before returning to the United States to run multimedia technology companies. She advises senior executives around the world and writes for The Huffington Post, CBSMoneywatch, and Inc.com.

Visit mheffernan.com or follow Margaret on Twitter @M_Heffernan

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