A Brief Look at Economic Opportunity in Africa

A Brief Look at Economic Opportunity in Africa

by Vijay Mahajan

NOOK Book(eBook)


Available on Compatible NOOK Devices and the free NOOK Apps.
WANT A NOOK?  Explore Now


This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats.


Why Africa’s economic future is brighter than ever: high growth rates, unique demographics, new opportunities.


Growth rates in Africa far outstrip those of developed markets, meaning that the future is even more promising for business there. Demographics also bode well for Africa. With the world’s fastest growing birthrates in the world, Africa is growing younger every day--creating opportunities in education, entertainment, sports, and youth-focused advertising.

Product Details

ISBN-13: 9780132475839
Publisher: Pearson Education
Publication date: 11/02/2009
Series: FT Press Delivers Elements
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 10
File size: 473 KB

About the Author

Vijay Mahajan, former Dean of the Indian School of Business, holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has received numerous lifetime achievement awards, including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing. The author or editor of nine books, Mahajan is one of the world's most widely cited researchers in business and economics.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews