A Gift for the Asking: Eight Principles of Successful Fundraising

A Gift for the Asking: Eight Principles of Successful Fundraising

by Gerald S. Levey, MD, Dan Gordon

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Dr. Gerald Levey can “Talk the Talk and Walk the Walk.” At UCLA as the former dean of the David Geffen School of Medicine and the former vice chancellor of Medical Sciences, he led a team that raised $1.75 billion for the medical sciences.
Dr. Levey shares his principles of success and how an organization can learn and apply in their community what he did at UCLA. There are only three ways to improve the bottom line of a healthcare organization: raise revenues (harder in this environment), decrease expenses (also difficult, since that is what hospitals have been doing for years), or ask a friend of the institution to donate funds. His principles lay out, step by step, how to achieve the vision and goals of the institution.
Levey’s Eight Principles of Fundraising
Principle One: You need respected people in the community introducing you to the people of influence and affluence in the community.
Principle Two: Be thoroughly prepared when soliciting a donor.
Principle Three: Ask for what you need, not what you think the person can give.
Principle Four: Be patient, keep trying, and never give up.
Principle Five: Donors to academic medical centers expect a quid pro quo for their gifts–access to the best medical care.
Principle Six: Don’t compete with the faculty.
Principle Seven: Philanthropy is a contact sport.
Principle Eight: Create a first-rate Office of Development.
Dr. Levey’s Principles can be adapted to any size organization or community. There are individuals in every community that have affluence. No matter what the size of your organization, if you have a sound fundraising plan, you can achieve great things. If your organization only raised 10 percent of what UCLA did, you would have $175 million. If you only raised 1 percent, you would have $17.5 million. What’s holding you back? Apply the lessons in this book and Go For It!
Jerry F. Pogue

Product Details

BN ID: 2940149362431
Publisher: Second River Healthcare Press
Publication date: 02/04/2014
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 140
File size: 323 KB

About the Author

Dr. Gerald S. Levey, a nationally recognized leader in both academic medicine and private sector medical affairs, was vice chancellor Medical Sciences and dean of the David Geffen School of Medicine from 1994 to 2010. He is presently dean emeritus and the Lincy Foundation Distinguished Service Chair. He holds the academic rank of Distinguished Professor of Medicine in the Department of Medicine. As vice chancellor Medical Sciences at UCLA, he oversaw a diverse medical enterprise including the David Geffen School of Medicine at UCLA, the Ronald Reagan UCLA Medical Center, the Stewart and Lynda Resnick UCLA Neuropsychiatric Hospital, the Mattel Children’s Hospital, and Santa Monica/UCLA Medical Center and Orthopaedic Hospital.
Dr. Levey joined UCLA in September 1994, having previously served as senior vice president for Medical and Scientific Affairs at Merck & Co., one of the world’s leading pharmaceutical companies. He has held prominent leadership positions throughout his career, including serving as chair of the Department of Medicine at the University of Pittsburgh School of Medicine from 1979 to 1991. He is past president of the Association of Professors of Medicine, was a member of the Board of Governors of the American Board of Internal Medicine, and is a member of the Association of American Physicians. Dr. Levey is also a member of the medical honorary society Alpha Omega Alpha, and is a recipient of the Distinguished Alumnus Award from the University of Medicine and Dentistry of New Jersey. He received his Mastership from the American College of Physicians in 1997.
Dr. Levey is an internist and endocrinologist widely known for his research on the thyroid gland and heart. He was named a Howard Hughes Medical Institute Investigator while at the University of Miami from 1971 to 1979. Dr. Levey has developed a particular interest in issues of the nation’s physician supply and the role of generalist physicians, and served as co-chair of the National Study of Internal Medicine Manpower from 1981 to 1991. He has authored or co-authored 210 scientific publications. Among his honors: He is the recipient of the UCLA Medal (the highest award given by UCLA); The Award of Extraordinary Merit, UCLA Medical Alumni Association. Dr. Levey is the author of the book Never Be Afraid to Do the Right Thing: A Leadership Guide in an Age of Change and Challenge published in August 2011.

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