A Guide to Executing Film Content

A Guide to Executing Film Content

by Caroline Reed
A Guide to Executing Film Content

A Guide to Executing Film Content

by Caroline Reed



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Leveraging her experience in film production and marketing, Caroline Reed gives a step-by-step process for creating successful advertising for your brand. A Guide to Executing Film Content coaches you through the production process from start to finish, detailing the required tasks and actions in each phase of the process to save time, money, and maintain the integrity of your campaign idea.

A Guide to Executing Film Content is a concise road map for advertisers, demonstrating how to navigate the complexities of managing and collaborating with external creative partners. Reed's expertise shines through as she counsels on the best way to approach the filming process, what to look for along the way, and how to reach your desired goals.

Product Details

BN ID: 2940162564348
Publisher: BookLogix
Publication date: 02/04/2021
Sold by: Barnes & Noble
Format: eBook
File size: 3 MB

About the Author

Caroline Reed is a veteran in the marketing industry. She spent twenty-five-plus years leading award-winning creative executions for The Coca-Cola Company. Caroline also led marketing productivity initiatives and is an expert at operational effectiveness, bringing teams together toward common goals.

Caroline has a passion for mentoring and inspiring others. She currently consults for Fortune 500 B2C and B2B companies. Caroline holds a BA in Psychology from Georgia State University and an MA in Broadcast Design from Savannah College of Art and Design.
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