Winner of the 2012 CASE John Grenzebach Award for Outstanding Research in Philanthropy for Educational Advancement
A Guide to Fundraising at Historically Black Colleges and Universities is a comprehensive, research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond. Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector leaders, this book gives practitioners a comprehensive approach for moving away from out-of-date approaches to improve their institutions.
This practical guide includes:
- An All Campus ApproachDiscussion goes beyond alumni fundraising strategies to address the blended role that faculty, administrators, and advancement professionals can play to achieve fundraising success.
- Practical RecommendationsEnd-of-chapter suggestions for quick reference, as well as recommendations integrated throughout.
- Best Practices and ExamplesData-based content to strengthen fundraisers’ understanding of institutional advancement and alleviate uncertainties.
- Examples of Innovative ApproachesAn entire chapter outlining successful innovative fundraising and engagement programs at various institutions.
- Extensive AppendicesUseful resources related to grant procurement, endowments, alumni giving, enrollment and retention, financial aid, and other helpful HBCU information.
Both newcomers and seasoned professionals in the HBCU fundraising arena will benefit from the compelling recommendations offered in A Guide to Fundraising at Historically Black Colleges and Universities.
|Publisher:||Taylor & Francis|
|Edition description:||New Edition|
|Product dimensions:||5.00(w) x 7.60(h) x 0.50(d)|
About the Author
Marybeth Gasman is Professor of Higher Education in the Graduate School of Education at the University of Pennsylvania.
Nelson Bowman III is Director of Development at Prairie View A&M University.
Table of Contents
Table of Contents
Chapter One: Taking Inventory
Chapter Two: The Role of the President
Chapter Three: Academic Deans, Faculty, and Student Services Involvement
Chapter Four: Alumni Giving and Engagement
Chapter Five: Engaging Affinity Groups
Chapter Six: Corporate and Foundation Giving
Chapter Seven: Endowment Building
Chapter Eight: Telling a Better Story
Chapter Nine: Innovative Fundraising and Engagement Programs
Chapter Ten: Background on Historically Black Colleges and Universities