A Poetics of Resistance: The Revolutionary Public Relations of the Zapatista Insurgency

A Poetics of Resistance: The Revolutionary Public Relations of the Zapatista Insurgency

by Jeff Conant

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Overview

A Poetics of Resistance: The Revolutionary Public Relations of the Zapatista Insurgency by Jeff Conant

The Zapatistas' famous "Ya basta!"-enough already!-was the first uttering of a new story: a story about unbinding the ties of official history, uncovering buried seeds of popular resistance, and revealing the glimmerings of a truly insurgent modernity. Combining narrative history, literary criticism, ethnography, and media analysis. A Poetics of Resistance is a refreshing take on Mexico's Zapatista movement by examining the means, meanings, and mythos behind the Zapatista image.

The first "postmodern revolution" presented itself to the world through a complex web of propaganda in every available medium: the colorful communiqués of Subcomandante Marcos, the ski masks, uniforms, dolls, murals, songs, and weapons both symbolic and real. By proliferating a profound and resonant set of myths, symbols, and grand historical gestures calculated to reflect their ideologies, organizing methodologies, and cultural values, the Zapatistas helped set into motion a global uprising, and the awareness that behind this uprising is a renewed vision of history. This engaging and innovative examination of the Zapatistas' communication strategies will be an important tool for movements everywhere engaged in creating a world where many worlds fit; in demolishing History in order to construct histories; and in unseating not only the powerful, but Power itself.

Product Details

ISBN-13: 9781849350006
Publisher: AK Press
Publication date: 05/01/2010
Pages: 384
Product dimensions: 5.50(w) x 7.90(h) x 1.10(d)

About the Author


Jeff Conant is a writer and activist in the San Francisco Bay Area and the author of A Community Guide to Environmental Health (Hesperian Foundation, 2008).

Table of Contents

Introduction: A World Made of Stories 11

I We are Named, Now we will not Die 23

Against Oblivion 23

Insurgent Narrative, Narrative Insurgence 29

We are here, We Resist 34

Branding Popular Resistance 39

Autonomy vs.Insurgency: A Word on Contradictions 44

II Living Myth, Reviving History 49

The Story of January 1, 1994 49

Living Myth 54

Tourism at the End of the World 62

The Sleep of Reason Breeds Nightmares 68

Old Antonio's Dream 72

Voice of the Wind, Voice of the People 75

Guardian and Heart of the People 79

The Twin Heroes 92

Eternal Returns 97

Zapata Vive, La Lucha Sigue 101

The Aguascalientes 105

The Inverted Periscope: Assault on the Colonial Mind 108

Liberation of the Enchanted World 111

Interregnum: A Dream of Paradise Lose 114

III Of Masks, Mirrors, and Metamorphosis 119

A Poetics of Liberation 119

The Story of the Ski Masks 120

The Story of December 30, 1993 127

Metamorphosis 128

The Mask and the Mirror 131

We Who Have Died in Order to Live 136

We are the Dead of Forever 145

The Mask of the Other 148

The Other as Icon: Little Dolls Bearing Little Guns 150

Violence as Symbol 155

Armed Diplomacy 161

A Jovial Image: The Revolutionary Ethics of Good Humor and Good Sportsmanship 169

IV So That the True Tongue is Not Lost, or The Story of the Words 177

The Language of the True Men and Women 177

Pardon? 185

Social Netwar on the Information Superhighway 191

The March of Progress: A Dying Colonialism 198

Speaking the Master's Tongue 204

V Tilting at Windmills 211

Enter Don Durito de la Lacandona 211

Tilting at Windmills 222

Power Against Power 225

To Lead by Obeying 232

We are All Marcos 236

Marcotrafficking in the Age of Digital Storytelling 242

Speaks the Gray-Eyed Indian 245

Hybridity and Resistance 249

The Zapatista March for Dignity 255

VI One No and Many Yeses 261

Through Our Silence Resounds Our Word 261

What Democracy Looks Like 267

The Caracoles and the Good Government Councils 276

If There is a Tomorrow, It will be Made by the Women 288

The Sixth Declaration and the Other Campaign 302

Pluriethnicity, Plurinationality, and Insurgent Modernity, or A World in which Many Worlds Fit 312

An Extremely Brief and Irascible Aside on Old Antonio and the Problem of "Development" 323

P.S.: A Postscript which Masquerades as an Aside but is in Fact an Important Point 326

Launching the Carnival Against Capital 326

The New Horizon: From Resistance to Re-existence 333

Acknowledgments 339

Notes 343

Bibliography 364

Index 373

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