A Practical Guide to Entrepreneurship: How to Turn an Idea Into a Profitable Business

A Practical Guide to Entrepreneurship: How to Turn an Idea Into a Profitable Business

by Michael Morris

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Product Details

ISBN-13: 9780749466886
Publisher: Kogan Page, Ltd
Publication date: 12/28/2012
Pages: 304
Product dimensions: 6.70(w) x 9.40(h) x 0.80(d)

About the Author


Michael Morris
has taught for university business schools, contributed regular columns to business magazines and has extensive experience consulting to small firms. He is also the author of Starting a Successful Business, published by Kogan Page.

Table of Contents


Acknowledgements

Introduction

Part 1: Entrepreneurship

01 Entrepreneurship today
In this chapter
Conclusions

02 Becoming and being an entrepreneur
In this chapter
Characteristics of entrepreneurs
Where and how
Conclusions

03 Not-for-profit (NFP) entrepreneurship
In this chapter
Entrepreneurship and the NFP sector
Conclusions

Part 2: Evaluations

04 Business ideas - creation and evaluation
In this chapter
Creativity and innovation
Evaluation
Conclusions

05 Running a business yourself
In this chapter
The demands of entrepreneurship
Personal characteristics
Personal finances - spring-clean while you can
Pay and rations
Using advisers
Conclusions

06 IT strategy
In this chapter
Trading on the web
Conclusions

Part 3: Customers and profits

07 Markets, market research and forecasting
In this chapter
Markets, customers and consumers
Researching the market
Forecasting
Conclusions

08 Your proposition and pricing
In this chapter
The customer proposition
Pricing your proposition
Conclusions

09 Channels of distribution
In this chapter
Getting it to the consumer
Conclusions

10 Marketing communications
In this chapter
Knowing what you want to say
Effective advertising
The web and your market
Other new media
Conclusions

Part 4: Financial management, raising finance

11 Costing
In this chapter
Working out an hourly rate
Keeping an eye on costings
Conclusions

12 Controlling cash
In this chapter
Cash matters more than anything else in a business
Keeping on top of the cash
Foreseeing the cash position
Why cash-flow forecasting matters
Conclusions

13 Further financial planning
In this chapter
Profit planning
How to trade unprofitably
Breakthrough to profit
Clever costing: the contribution method
Conclusions

14 Credit control
In this chapter
Credit control in practice
Conclusions

15 Sources of finance
In this chapter
The need for finance
Dealing with banks
Investors and others
Conclusions

Part 5: The law and the firm

16 Business legal entities and business names
In this chapter
Business legal entities
Naming the firm
Conclusions

17 Criminal and civil law as they affect business
In this chapter
Civil law and criminal law: two separate codes
Tort
Conclusions

18 The law of contract
In this chapter
The firm's contracts
Other legal matters
Conclusions

Part 6: Premises, operations, records and taxation

19 Premises - options and implications
In this chapter
Premises
The planning system
Rates, and water and sewerage charges
Conclusions

20 Planning, control and purchasing
In this chapter
Planning of operations
Control of operations
Purchasing
Conclusions

21 Safety and quality
In this chapter
Safety at work
Quality
Conclusions

22 Financial records and taxation
In this chapter
Financial management
NI, pensions, income and corporation taxes
VAT
Conclusions

Part 7: Employing staff

23 Why employ, planning to employ and employment law
In this chapter
Why employ staff?
Planning to employ people
Legal aspects of employment
Conclusions

24 Executing the recruitment plan
In this chapter
Moving on from the plan
Conclusions

Part 8: Managing risk, developing the firm

25 Risk management and insurance
In this chapter
Strategies for risk management
Insurances
Conclusions

26 Expansion and culture
In this chapter
Expansion
Culture
Conclusions

27 Leadership and management
In this chapter
Leadership
Management
Conclusions

Part 9: A systematic approach to growth

28 The PLG© Programme
The PLG Programme: Prepare, Launch, Grow©

Learning resources
In this section
Associated resources
Copyright
Mini case studies
Suggested topics for class and group discussion
Theoretical models
Sample assignments and notes

Appendix 1 Cash-flow forecasting explained
Appendix 2 Draft terms and conditions of sale
Appendix 3 Starting a green business

Useful websites
Selected (free) websites useful to start-up entrepreneurs
Websites for further information on aspects of entrepreneurship

Glossary
References
Index

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