ISBN-10:
160649984X
ISBN-13:
9781606499849
Pub. Date:
05/23/2014
Publisher:
Business Expert Press
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition

by David Michaelson, Don W. Stacks

Paperback

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Product Details

ISBN-13: 9781606499849
Publisher: Business Expert Press
Publication date: 05/23/2014
Edition description: Older Edition
Pages: 286
Sales rank: 614,498
Product dimensions: 6.00(w) x 8.90(h) x 0.80(d)
Age Range: 1 - 17 Years

About the Author

David Michaelson has over 30 years' experience conducting research for numerous Fortune 500 companies, universities,
and philanthropic organizations. He has an extensive background in communication testing, message development,
measurement of communications effectiveness,
and branding. Along with Dr. Stacks, he is the author of numerous peer-reviewed articles on public relations measurement and evaluation. He received his PhD in anthropology from the New School for Social Research and is a research fellow of the Institute for Public Relations.

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