The Smarter Startup: A Better Approach to Online Business for Entrepreneurs

The Smarter Startup: A Better Approach to Online Business for Entrepreneurs

by Neal Cabage, Sonya Zhang

NOOK Book(eBook)

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Product Details

ISBN-13: 9780133372731
Publisher: Pearson Education
Publication date: 02/27/2013
Series: Voices That Matter
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 192
File size: 5 MB

About the Author

Neal Cabage has successfully founded and sold two online startups, experiencing the full life cycle of a startup business. He has consulted for major brands such as Macys.com, AIG , and Disney. He is a thought leader in online product strategy and has spoken at leading conferences on topics such as market discovery and data-driven conversion optimization.

Sonya Zhang is a professor at the College of Business Administration, CalPoly Pomona. She holds a PhD in information systems and technology, an MS in computer science, and an MBA. Sonya’s research interests focus on user experience, web development, and Internet entrepreneurship. She has published numerous articles in leading journals and conferences.

Table of Contents

Part I
Think
Chapter 1 Why Become an Entrepreneur?
Chapter 2 What’s the Big Idea?
Chapter 3 Do Your Research

Part II
Know
Chapter 4 Timing Is Everything
Chapter 5 Competition and Positioning
Chapter 6 Business Models

Part III
Do
Chapter 7 Setting Up Your Business
Chapter 8 Developing Your Product
Chapter 9 Going to Market
Chapter 10 Optimization

Index
About the Authors

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A Smarter Startup: A Better Approach to Online Business for Entrepreneurs 5 out of 5 based on 0 ratings. 4 reviews.
Anonymous More than 1 year ago
"This book does an excellent job describing the process of new busines ideation, and everything that goes into determining which  business ideas are most likely to succeed.  In my opinion this is a must-read for anyone considering possible new business ventures." K Richards
Anonymous More than 1 year ago
A highly intelligent book that shows that there is more to creating an online business that simply throwing tougher a website. From coming up with a good idea to strategic positioning and conversion optimization, this book goes well beyond the emotional hyperbole of just taking massive action, and really illustrates what's needed to build a successful business.
Anonymous More than 1 year ago
This book is seriously what I needed, exactly when I needed it!
Anonymous More than 1 year ago