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A Strategic Nature: Public Relations and the Politics of American Environmentalism

A Strategic Nature: Public Relations and the Politics of American Environmentalism

by Melissa Aronczyk, Maria I. Espinoza


Available for Pre-Order. This item will be available on November 29, 2021


A look at how public relations has dominated public understanding of the natural environment for over one hundred years.

In A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or misinformation, PR affects how institutions and individuals conceptualize environmental problems -- from conservation to coal mining to carbon credits. Revealing the linkages of professional strategists, information politics, and environmental standards, A Strategic Nature shows how public relations restricts alternative paths to a sustainable climate future.

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Product Details

ISBN-13: 9780190055356
Publisher: Oxford University Press
Publication date: 11/29/2021
Pages: 264
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author

Melissa Aronczyk is an associate professor at Rutgers University in the School of Communication & Information. She is the author of Branding the Nation: The Global Business of National Identity (Oxford 2013).

Maria I. Espinoza is a PhD candidate in the Sociology department at Rutgers University.

Table of Contents

List of Figures and Tables
List of Abbreviations
Introduction: Public Relations and Its Problems
1. Seeing Like a Publicist: How the Environment became an Issue
2. Bringing the Outside In: Managing Industry's "External Environment"
3. Environment, Energy, Economy: The Campaign for Balance
4. PR for the Public Interest: The Rule of Reason and the Hazards of Environmental Consensus
5. Sustainable CommunicationTM: Green PR and the Export of Corporate Environmentalism
6. The Climate of Publicity: Climate Advocates and the Compromise of PR
7. "Shared Value": Promoting Climate Change for Data Worlds
Conclusion: We're Supposed to Be Engaging
Appendix 1. Interviews and Observation Sites
Appendix 2. E. Bruce Harrison Company, List of Clients, 1973-1997

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