A+ Strategies for C-Suite Communications: Turning Today's Leaders into Tomorrow's Influencers

A+ Strategies for C-Suite Communications: Turning Today's Leaders into Tomorrow's Influencers

by Ed Barks

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Overview

Legendary White House Press Secretary Mike McCurry describes A+ Strategies for C-Suite Communications this way: “I hope every reader will forward a clandestine copy to the CEO, the one who needs to understand the all-important role that strategic communications plays in managing a business or organization.”

How would you like to have that type of leverage on your side? Here are the strategies you need if you are a communications or government relations executive seeking that seat at the table to deliver strategic counsel to your C-suite. This volume shows you how to chart a path toward sustained improvement. You’ll achieve those long-range business and public policy goals for your company while enhancing your own career.

You’ll gain invaluable insights on how to:


  • Craft a cohesive communications strategy
  • Enhance your media relations capabilities
  • Sharpen your C-suite’s public speaking skills
  • Develop an advocacy strategy that delivers public policy results
  • Learn how you can implement a sustained professional development program
  • Make sure your messaging is magnetic
  • Prepare for reputational risk
  • Handle crisis communications


Buy this book today. Discover how to accelerate your career and innovate your business.

Product Details

ISBN-13: 9780974253879
Publisher: Ogmios Publishing
Publication date: 12/22/2018
Pages: 190
Product dimensions: 6.00(w) x 9.00(h) x 0.40(d)

About the Author

Ed Barks is a Washington, D.C., communications strategy consultant and author. His clients and readers gain such bottom line benefits as an enhanced reputation, more confidence, added opportunities for career advancement, and realization of long-term business goals.

He enjoys speaking before corporate, association, and professional society audiences.

Ed is the author of A+ Strategies for C-Suite Communications: Turning Today's Leaders into Tomorrow's Influencers and The Truth About Public Speaking: The Three Keys to Great Presentations. He has also written numerous professional development guides and research reports for public affairs and public relations executives.

He has served as President of Barks Communications since its inception in 1997, and has guided the advancement of more than 5000 business leaders, association executives, government officials, thought leaders, and communications and government relations staffers.

He serves on the National Press Club's Board of Governors and the faculty of the U.S. Chamber of Commerce Institute for Organization Management. He formerly served on the Board of Directors of the Institute for Management Consultants National Capital Region.

Importantly, Ed brings another critical perspective to his clients' communications needs-that of a broadcaster and journalist. He knows firsthand the tricks and techniques of the media reporting trade, thanks to a decade of experience in radio broadcasting.

You can connect directly with Ed here:
• Barks Communications: www.barkscomm.com
• C-suite Blueprint blog: https://csuiteblueprint.wordpress.com
• Instagram: @ed_barks
• Twitter: www.twitter.com/edbarks
• Goodreads: www.goodreads.com/EdBarks
• Media Training TV: www.youtube.com/user/MediaTrainingTV

Table of Contents

Preface

Introduction

Chapter One: Communications Strategy

How to speak truth to your C-suite leaders

Chapter Two: Shaping a Strategic Approach

The nuts and bolts of your strategy

Chapter Three: Media Relations

Place your C-suite executives on solid footing

Chapter Four: Public Speaking

From stale speakers to polished presenters

Chapter Five: Advocacy

The most important business meetings you’ll ever have

Chapter Six: The Long Run

Sustained professional development paves the road to business and career achievement

Chapter Seven: Communications Training

Best practice standards

Chapter Eight: Messaging

Working with your C-suite leaders to achieve magnetic messages

Chapter Nine: Reputational Risk

Smart businesses monitor more than just financial risk

Chapter Ten: Crisis Communications

How you talk about your crisis can make it better or worse

Recommended Reading

Index

About the Author

Customer Reviews