A+ Strategies for C-Suite Communications: Turning Today's Leaders into Tomorrow's Influencers

by Ed Barks

Overview

Legendary White House Press Secretary Mike McCurry describes A+ Strategies for C-Suite Communications this way: “I hope every reader will forward a clandestine copy to the CEO, the one who needs to understand the all-important role that strategic communications plays in managing a business or organization.”

How would you like to have that type of leverage on your side? Here are the strategies you need if you are a communications or government relations executive seeking that seat at the table to deliver strategic counsel to your C-suite. This volume shows you how to chart a path toward sustained improvement. You’ll achieve those long-range business and public policy goals for your company while enhancing your own career.

You’ll gain invaluable insights on how to:

• Craft a cohesive communications strategy
• Enhance your media relations capabilities
• Sharpen your C-suite’s public speaking skills
• Develop an advocacy strategy that delivers public policy results
• Learn how you can implement a sustained professional development program
• Make sure your messaging is magnetic
• Prepare for reputational risk
• Handle crisis communications

Buy this book today. Discover how to accelerate your career and innovate your business.

Product Details

ISBN-13:	9780974253879
Publisher:	Ogmios Publishing
Publication date:	12/22/2018
Pages:	190
Product dimensions:	6.00(w) x 9.00(h) x 0.40(d)

About the Author

Ed Barks is a Washington, D.C., communications strategy consultant and author. His clients and readers gain such bottom line benefits as an enhanced reputation, more confidence, added opportunities for career advancement, and realization of long-term business goals.

He enjoys speaking before corporate, association, and professional society audiences.

Ed is the author of A+ Strategies for C-Suite Communications: Turning Today's Leaders into Tomorrow's Influencers and The Truth About Public Speaking: The Three Keys to Great Presentations. He has also written numerous professional development guides and research reports for public affairs and public relations executives.

He has served as President of Barks Communications since its inception in 1997, and has guided the advancement of more than 5000 business leaders, association executives, government officials, thought leaders, and communications and government relations staffers.

He serves on the National Press Club's Board of Governors and the faculty of the U.S. Chamber of Commerce Institute for Organization Management. He formerly served on the Board of Directors of the Institute for Management Consultants National Capital Region.

Importantly, Ed brings another critical perspective to his clients' communications needs-that of a broadcaster and journalist. He knows firsthand the tricks and techniques of the media reporting trade, thanks to a decade of experience in radio broadcasting.

You can connect directly with Ed here:
• Barks Communications: www.barkscomm.com
• C-suite Blueprint blog: https://csuiteblueprint.wordpress.com
• Instagram: @ed_barks
• Twitter: www.twitter.com/edbarks
• Goodreads: www.goodreads.com/EdBarks
• Media Training TV: www.youtube.com/user/MediaTrainingTV

Table of Contents

Preface

Introduction

Chapter One: Communications Strategy

How to speak truth to your C-suite leaders

Chapter Two: Shaping a Strategic Approach

The nuts and bolts of your strategy

Chapter Three: Media Relations

Place your C-suite executives on solid footing

Chapter Four: Public Speaking

From stale speakers to polished presenters

Chapter Five: Advocacy

The most important business meetings you’ll ever have

Chapter Six: The Long Run

Sustained professional development paves the road to business and career achievement

Chapter Seven: Communications Training

Best practice standards

Chapter Eight: Messaging

Working with your C-suite leaders to achieve magnetic messages

Chapter Nine: Reputational Risk

Smart businesses monitor more than just financial risk

Chapter Ten: Crisis Communications

How you talk about your crisis can make it better or worse

Recommended Reading

Index

About the Author

Editorial Reviews

"In this nifty and fabulous volume, Ed Barks gives the corporate communicator tons of good advice on how to get that important 'seat at the table' and how to use it when there. Helpful to the communicator as it is, I hope every reader will forward a clandestine copy to the CEO, the one who needs to understand the all-important role that strategic communications plays in managing a business or organization, and how to manage relations with government officials, an increasingly vital element of external relations for any senior executive."

-- Mike McCurry was White House Press Secretary to President Bill Clinton and is of counsel to Public Strategies Washington, Inc.

"How we consume, produce and yes, even influence news continues to change rapidly. As a leader in his field, Ed Barks has studied new methods of communication and brought C-suite communicators a present day playbook on how to help top executives thrive in an ever-changing information landscape."

-- Betsy Fischer Martin, Former Executive Producer of “Meet the Press” and Principal, Fischer Martin Media

"The digital revolution has upended yesterday's communication playbook. Today's leaders know that despite new technology and tactics, there's no substitute for a solid strategy. The best communicators serve as trusted advisors to the C-suite. Ed Barks' latest book is full of winning strategies to help communicators - whether they partner with key leaders on the inside, or provide outside counsel as consultants - build trust and offer solid advice to executives. Ed doesn't shirk from telling it like it is; he reminds us that a one-time training is no silver bullet. Through his well-organized approaches, and tools such as the 'Five for the Future' questions at the end of each chapter, Ed provides a common sense manual for today's communicator. This wisdom will surely light the path for tomorrow's influencers."

-- Anthony Shop, Co-Founder & Chief Strategy Officer of Social Driver, and Chairman of the National Digital Roundtable

From the Publisher