Legendary White House Press Secretary Mike McCurry describes A+ Strategies for C-Suite Communications this way: “I hope every reader will forward a clandestine copy to the CEO, the one who needs to understand the all-important role that strategic communications plays in managing a business or organization.”
How would you like to have that type of leverage on your side? Here are the strategies you need if you are a communications or government relations executive seeking that seat at the table to deliver strategic counsel to your C-suite. This volume shows you how to chart a path toward sustained improvement. You’ll achieve those long-range business and public policy goals for your company while enhancing your own career.
You’ll gain invaluable insights on how to:
- Craft a cohesive communications strategy
- Enhance your media relations capabilities
- Sharpen your C-suite’s public speaking skills
- Develop an advocacy strategy that delivers public policy results
- Learn how you can implement a sustained professional development program
- Make sure your messaging is magnetic
- Prepare for reputational risk
- Handle crisis communications
Buy this book today. Discover how to accelerate your career and innovate your business.
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About the Author
He enjoys speaking before corporate, association, and professional society audiences.
Ed is the author of A+ Strategies for C-Suite Communications: Turning Today's Leaders into Tomorrow's Influencers and The Truth About Public Speaking: The Three Keys to Great Presentations. He has also written numerous professional development guides and research reports for public affairs and public relations executives.
He has served as President of Barks Communications since its inception in 1997, and has guided the advancement of more than 5000 business leaders, association executives, government officials, thought leaders, and communications and government relations staffers.
He serves on the National Press Club's Board of Governors and the faculty of the U.S. Chamber of Commerce Institute for Organization Management. He formerly served on the Board of Directors of the Institute for Management Consultants National Capital Region.
Importantly, Ed brings another critical perspective to his clients' communications needs-that of a broadcaster and journalist. He knows firsthand the tricks and techniques of the media reporting trade, thanks to a decade of experience in radio broadcasting.
You can connect directly with Ed here:
• Barks Communications: www.barkscomm.com
• C-suite Blueprint blog: https://csuiteblueprint.wordpress.com
• Instagram: @ed_barks
• Twitter: www.twitter.com/edbarks
• Goodreads: www.goodreads.com/EdBarks
• Media Training TV: www.youtube.com/user/MediaTrainingTV
Table of Contents
Chapter One: Communications Strategy
How to speak truth to your C-suite leaders
Chapter Two: Shaping a Strategic Approach
The nuts and bolts of your strategy
Chapter Three: Media Relations
Place your C-suite executives on solid footing
Chapter Four: Public Speaking
From stale speakers to polished presenters
Chapter Five: Advocacy
The most important business meetings you’ll ever have
Chapter Six: The Long Run
Sustained professional development paves the road to business and career achievement
Chapter Seven: Communications Training
Best practice standards
Chapter Eight: Messaging
Working with your C-suite leaders to achieve magnetic messages
Chapter Nine: Reputational Risk
Smart businesses monitor more than just financial risk
Chapter Ten: Crisis Communications
How you talk about your crisis can make it better or worse
About the Author