With the ultimate question of why studying the world of international business is important to you as an individual, George Cairnes and Martyna Silwa present an astute, conversational, and stimulating exploration of contemporary international business.
With considerations such as the challenge to principles of business in the context of trading blocs, protectionism, and restricted trade; the effects of international governing bodies of the like the WTO, the IMF and the World Bank; and how everyone and everything fits into the larger picture. This short book looks at a very big and interesting field with humor and insightfulness.
It will appeal to all those interested in international business, either at a specific level, or as a lively run through of the critical themes.
|Series:||Very Short, Fairly Interesting & Cheap Books Series|
|Product dimensions:||5.30(w) x 7.90(h) x 0.70(d)|
Table of Contents
Introduction: Why We Feel the Need to Write This Particular Book on International Business
Chapter 1: Classical and Neo-classical Theories of International Trade
Chapter 2: Twentieth-Century Developments in Trade and Investment Theories
Chapter 3: Institutions of International Business
Chapter 4: The International Business Organization
Chapter 5: The Dynamic Landscape of International Business
Chapter 6: People in International Business
Chapter 7: Understanding Organizations in the IB Environment