ISBN-10:
141293088X
ISBN-13:
9781412930888
Pub. Date:
11/28/2006
Publisher:
SAGE Publications
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing / Edition 1

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing / Edition 1

by Jim Blythe

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Product Details

ISBN-13: 9781412930888
Publisher: SAGE Publications
Publication date: 11/28/2006
Series: Very Short, Fairly Interesting & Cheap Books Series
Edition description: New Edition
Pages: 160
Product dimensions: 5.07(w) x 7.79(h) x (d)

About the Author

Jim Blythe is Visiting Professor of Marketing at University of Plymouth, UK. Jim Blythe has been a Merchant Navy officer, a ladies hairdresser, a business consultant, a rock musician, a truck driver, a company director and an award-winning playwright all before becoming an academic – he always planned on having a varied life and likes learning new skills. Currently he is trying to learn to grow vegetables (with limited success...), but he has a pilot’s licence and has learned to play drums in a samba band, so the beat goes on.

Jim has written 18 books, over 50 journal articles, and has contributed chapters to 8 other books. He has taught overseas, written open-learning packs for international training organisations and has been a Senior Examiner for the Chartered Institute of Marketing.

His next venture is to study for a degree in modern languages – having left school at 16 he thinks it’s time to get the education he missed out on. He holds four real degrees (including one fake), and therefore feels somewhat irritated that he is mainly known for winning the Cardiff heat of the TV show, Come Dine With Me. Perhaps the latest editions of his textbooks will help redress the balance a little...

Table of Contents

Introduction: Studying Marketing
PART ONE: PROPER SUBJECTS THAT PRECEDED MARKETING
Chapter 1: The Economists
Chapter 2: Behavioural Scientists
PART TWO: MARKETING AS A PROPER SUBJECT
Chapter 3: The Marketing Gurus and Some of Their Thinking
Chapter 4: Marketing Concepts and Contexts
PART THREE: SELLING MARKETING
Chapter 5: Why Marketing Doesn't Work
Epilogue

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