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Overview
A Woman's CompanionHer Guide to Building A Business From the Dream upSuccess in the Business Place From A Woman's Point of View.
Product Details
ISBN-13: | 9780595153626 |
---|---|
Publisher: | iUniverse, Incorporated |
Publication date: | 12/01/2000 |
Pages: | 528 |
Product dimensions: | 6.00(w) x 9.00(h) x 1.18(d) |
Table of Contents
Acknowledgments | xv | |
Introduction | xvii | |
1. | To Every Woman with a Dream | xvii |
2. | The Dream Is Born | xxi |
3. | The Result | xxiv |
Chapter 1 | Dreams: The Window to Our Real Desires | 1 |
1. | Dreams Are the Beginning | 1 |
2. | Pay Attention to Your Joy | 5 |
3. | First Y'gotta Dream It | 7 |
Chapter 2 | Dreams Are What We Build on (Laying the Groundwork) | 9 |
1. | Planning Before You Start Building | 9 |
2. | Getting the "Failure" out of the Foundation | 16 |
3. | On Things to Ponder before Getting Committed | 19 |
4. | Ready, Set,... (Put the Wheels in Motion) | 24 |
5. | Playing in the Toy Box | 34 |
Chapter 3 | Preparing for Your Success | 38 |
1. | 1st Floor: Ideas, Concepts and Notions | 38 |
2. | Organizing the Business Structure | 49 |
3. | City, State and Federal Requirements | 55 |
4. | Dissolving a Business | 58 |
5. | Exposing the Secrets to Success | 60 |
6. | Fail-Safe Thoughts on Failure | 64 |
7. | On 'Trepreneurs | 74 |
8. | Professionalism | 80 |
9. | Your Mind Is the Architect--The Builder of Your Dream | 86 |
Chapter 4 | Leadership: For Yourself, For Others, For Business | 94 |
1. | Managers Prepare for the Journey--Leaders Point the Way | 94 |
2. | Be a Leader for Others | 105 |
3. | When Doing Business--Be Prepared to Help | 111 |
4. | Words: The Nails and Screws That Hold Everything together Picking Our Words Carefully | 116 |
5. | Leadership: Reflections on You | 126 |
Chapter 5 | The Professional Businesswoman (Are You Ready?) | 136 |
1. | It's a Gal Thing! | 137 |
2. | Understanding the Language | 140 |
3. | Regarding the "Man" Thing and the He-She Thing | 143 |
4. | The Commingled Businesswoman | 150 |
5. | Staying on Top of It All | 155 |
6. | Our Purpose-Our Dream | 169 |
Chapter 6 | Back to the Blueprints Preparing the Workplace for Success | 172 |
1. | Digging Deep and Aiming High or Building in the Right Neighborhood | 172 |
2. | Success around the Workplace | 178 |
3. | Business Briefs for the Workplace | 187 |
4. | Computer Considerations | 198 |
5. | Avoiding the Rumpelstiltskin Predicament (With Collections) | 206 |
6. | Insurance Coverages and Finding the Right Agent | 209 |
Chapter 7 | Basic Business (Time to Start) | 212 |
1. | On the Nature of Business | 212 |
2. | Are There Rules? Playing Or Not Playing "the Game" | 217 |
3. | Building Blocks & Steel Beams: Framing Our Business Structure | 220 |
4. | Our Complicated Business World-Made Easier | 227 |
5. | Taking Matters into Your Own Hands | 235 |
Chapter 8 | Sales, Marketing and Advertising | 238 |
1. | The Art of Selling | 238 |
2. | What Customers Really Want | 249 |
3. | Marketing | 255 |
4. | Advertising | 265 |
Chapter 9 | Legal, Patents, Financial, and the Business Plan | 275 |
1. | Barbee Remembers Lawyers | 275 |
2. | Tips for Sizing up Your Lawyer | 279 |
3. | The Law Will Out | 285 |
4. | Bureaucracy, Regulations, Legalese, and Rules | 290 |
5. | Patents Trademarks and Registrations | 294 |
6. | Financing Banking and Other Sources | 299 |
7. | The Business Plan | 312 |
Chapter 10 | Employee's and the Employee's Handbook | 324 |
1. | A Little More Than You | 324 |
2. | A Good Employee Is Hard to Find: Where to Find 'Em | 330 |
3. | Testing, 1-2-3 | 332 |
4. | Employee Briefs | 334 |
5. | Employee's Needs | 345 |
6. | God in The Workplace: Okay? Not Okay? Legal? | 350 |
7. | There's No Sense in Being "the Boss" If You Can't Show It Or How to Create Poor Morale in the Workplace | 354 |
8. | Contents of a Detailed Employees Handbook | 365 |
9. | Employ-Ease | 371 |
Appendix A | Resources | 375 |
1. | Agencies, Associations, Organizations | 376 |
2. | Civil Organizations | 387 |
3. | Computer Related Support | 388 |
4. | Directories | 394 |
5. | Financial Support | 398 |
6. | Inventions/Patents Trademarks | 401 |
7. | Legal | 403 |
8. | Mail and Telephone | 404 |
9. | Medical and Personal Well Being | 408 |
10. | Miscellaneous Information | 410 |
11. | Self-Help Legal Publications and Software | 412 |
12. | Personal Sources of Assistance | 413 |
14. | Publications | 421 |
15. | Magazines, Newspapers, and Monthly Guides | 425 |
16. | Personal/Physical Resources | 427 |
Glossary | 429 |
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