A Woman's Companion

by Barbee Phillips

Overview

A Woman's Companion—Her Guide to Building A Business From the Dream up—Success in the Business Place From A Woman's Point of View.

Product Details

ISBN-13:	9780595153626
Publisher:	iUniverse, Incorporated
Publication date:	12/01/2000
Pages:	528
Product dimensions:	6.00(w) x 9.00(h) x 1.18(d)

Table of Contents

	Acknowledgments	xv
	Introduction	xvii
1.	To Every Woman with a Dream	xvii
2.	The Dream Is Born	xxi
3.	The Result	xxiv
Chapter 1	Dreams: The Window to Our Real Desires	1
1.	Dreams Are the Beginning	1
2.	Pay Attention to Your Joy	5
3.	First Y'gotta Dream It	7
Chapter 2	Dreams Are What We Build on (Laying the Groundwork)	9
1.	Planning Before You Start Building	9
2.	Getting the "Failure" out of the Foundation	16
3.	On Things to Ponder before Getting Committed	19
4.	Ready, Set,... (Put the Wheels in Motion)	24
5.	Playing in the Toy Box	34
Chapter 3	Preparing for Your Success	38
1.	1st Floor: Ideas, Concepts and Notions	38
2.	Organizing the Business Structure	49
3.	City, State and Federal Requirements	55
4.	Dissolving a Business	58
5.	Exposing the Secrets to Success	60
6.	Fail-Safe Thoughts on Failure	64
7.	On 'Trepreneurs	74
8.	Professionalism	80
9.	Your Mind Is the Architect--The Builder of Your Dream	86
Chapter 4	Leadership: For Yourself, For Others, For Business	94
1.	Managers Prepare for the Journey--Leaders Point the Way	94
2.	Be a Leader for Others	105
3.	When Doing Business--Be Prepared to Help	111
4.	Words: The Nails and Screws That Hold Everything together Picking Our Words Carefully	116
5.	Leadership: Reflections on You	126
Chapter 5	The Professional Businesswoman (Are You Ready?)	136
1.	It's a Gal Thing!	137
2.	Understanding the Language	140
3.	Regarding the "Man" Thing and the He-She Thing	143
4.	The Commingled Businesswoman	150
5.	Staying on Top of It All	155
6.	Our Purpose-Our Dream	169
Chapter 6	Back to the Blueprints Preparing the Workplace for Success	172
1.	Digging Deep and Aiming High or Building in the Right Neighborhood	172
2.	Success around the Workplace	178
3.	Business Briefs for the Workplace	187
4.	Computer Considerations	198
5.	Avoiding the Rumpelstiltskin Predicament (With Collections)	206
6.	Insurance Coverages and Finding the Right Agent	209
Chapter 7	Basic Business (Time to Start)	212
1.	On the Nature of Business	212
2.	Are There Rules? Playing Or Not Playing "the Game"	217
3.	Building Blocks & Steel Beams: Framing Our Business Structure	220
4.	Our Complicated Business World-Made Easier	227
5.	Taking Matters into Your Own Hands	235
Chapter 8	Sales, Marketing and Advertising	238
1.	The Art of Selling	238
2.	What Customers Really Want	249
3.	Marketing	255
4.	Advertising	265
Chapter 9	Legal, Patents, Financial, and the Business Plan	275
1.	Barbee Remembers Lawyers	275
2.	Tips for Sizing up Your Lawyer	279
3.	The Law Will Out	285
4.	Bureaucracy, Regulations, Legalese, and Rules	290
5.	Patents Trademarks and Registrations	294
6.	Financing Banking and Other Sources	299
7.	The Business Plan	312
Chapter 10	Employee's and the Employee's Handbook	324
1.	A Little More Than You	324
2.	A Good Employee Is Hard to Find: Where to Find 'Em	330
3.	Testing, 1-2-3	332
4.	Employee Briefs	334
5.	Employee's Needs	345
6.	God in The Workplace: Okay? Not Okay? Legal?	350
7.	There's No Sense in Being "the Boss" If You Can't Show It Or How to Create Poor Morale in the Workplace	354
8.	Contents of a Detailed Employees Handbook	365
9.	Employ-Ease	371
Appendix A	Resources	375
1.	Agencies, Associations, Organizations	376
2.	Civil Organizations	387
3.	Computer Related Support	388
4.	Directories	394
5.	Financial Support	398
6.	Inventions/Patents Trademarks	401
7.	Legal	403
8.	Mail and Telephone	404
9.	Medical and Personal Well Being	408
10.	Miscellaneous Information	410
11.	Self-Help Legal Publications and Software	412
12.	Personal Sources of Assistance	413
14.	Publications	421
15.	Magazines, Newspapers, and Monthly Guides	425
16.	Personal/Physical Resources	427
	Glossary	429