Act Now!: How I Turn Ideas into Million-Dollar Products

Act Now!: How I Turn Ideas into Million-Dollar Products

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Product Details

ISBN-13: 9780757307560
Publisher: Health Communications, Incorporated
Publication date: 08/03/2009
Pages: 276
Product dimensions: 5.50(w) x 8.40(h) x 0.70(d)

About the Author

Kevin Harrington, CEO of TVGoods.com LLC, and cofounder of OmniReliant Holdings, Inc., is widely acknowledged as the pioneer and principal architect of the "infomercial" industry. This year, 2009, marks the twenty-fifth anniversary of Harrington's production of the industry's first infomercial, with more than 500 product launches resulting in sales of over $4 billion worldwide; twenty of these products reached individual sales of over $100 million, creating dozens of millionaires. In 1991, Harrington's first company, Quantum International, which began in the mid-1980s, merged with National Media and grew into a multinational corporation with $500 million in annual sales and distribution in more than 100 countries.

Additional entrepreneurial startups included ventures with HSN, Inc. (HSN Direct) and Reliant International; the latter was sold to the Koo banking family of Taiwan in 2006. That same year, Harrington cofounded TVGoods.com and Omni Reliant Holdings, Inc., raising over $17 million in equity investment capital from a New York hedge fund. The firm recently purchased the controlling stake in Tampa Bay's premiere production facility, OmniComm Studios, which houses a 33,000 square foot state-of-the-art film studio and Harrington's offices on 5.4 acres in Clearwater, Florida.

In addition, Harrington's philanthropy has established two important global networking associations; the Entrepreneur's Organization (E.O.) and the Electronic Retailing Association (ERA). To learn more about Kevin, visit him at www.KevinHarrington.TV.

William L. Simon has been a professional writer for the past thirty years. His dozens of books include three bestsellers and translations into some twenty foreign editions. Simon's personal visibility has been enhanced by high-profile writing assignments such as the award-winning television documentary Setting Sail with Walter Cronkite, which Bill wrote and produced, the TBS "Smithsonian World" one-hour episode, From Information to Wisdom, and Block by Block, narrated by James Earl Jones. He has also written articles for various newspapers including cover stories for The Washington Post and USA Today. Simon's writing has won many national and international awards.

Table of Contents

Introduction xi

Part 1 Gearing Up

1 Never Too Young 3

2 En Route 23

3 An Industry Is Born 39

4 From Zero to Wow 57

5 On Top of the World 81

6 New Worlds to Conquer 97

7 A Roller-Coaster Ride 125

Part 2 How You Can Become the Next TV Millionaire

8 A Fish Story 157

9 Waxing Wise 171

Part 3 Advice from the Trenches

10 The Most Overlooked Ideas for Finding New Products and Increasing Sales 183

11 Picking the Right Partners 199

12 Working with Celebrities 211

Epilogue 241

A Tip of the Hat 247

Acknowledgments 251

Postscript 257

Index 261

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