Adapt or Die is a survival guide for the modern marketer. If you run marketing and branding for a service or product-based company, this will equip you with the adaptation tools to run faster than your competition and succeed in the new era of digital brand engagement. It's all here in a simple and informative book, that lays out seven easy-to-follow principles that will guarantee your success in today's product and service parodied marketplace.
|Publisher:||L7 Creative Publishing|
|Product dimensions:||6.00(w) x 9.00(h) x 0.21(d)|
About the Author
Tom Gallego, CCO & CEO, oversees creative and account management strategy for award winning agency, L7 Creative. He also sits on the Forbes Agency Council, an invitation-only organization for senior-level executives where he contributes expert opinion for readers of Forbes Magazine. He has authored Adapt or Die: How to Survive in the New Era of Digital Marketing to give marketers the necessary tools to compete in today's hyperconnected and extremely competitive marketplace.