Advanced Google AdWords

Advanced Google AdWords

by Brad Geddes
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Advanced Google AdWords by Brad Geddes

Step-by-Step Instructions
For building, managing, and optimizing your AdWords account.

Never Lose a Customer
Remarketing allows you to reach shoppers who abandoned their carts.

Bid Strategies for Any Budget
Learn profitable techniques that maximize ROI for all your keywords.

Spice Up Your Boring Text Ads
Add phone numbers, locations, and images to your ads with Ad Extensions.

Landing Page Optimization
Design landing pages that result in phone calls and sales.

Boost Your Quality Score
Learn techniques that will help raise your Quality Score.

Keyword Research Techniques
Choose the correct keywords for each stage of the buying funnel.

Profit-Per-Impression Testing
Learn about the best testing metric that exists to measure your test results.

Optimize Your AdWords Account with Advanced Techniques, Tips, and Insights

Increase your AdWords ROI and drive more traffic to your site with this must-have new edition of an industry top-seller. Completely updated, Advanced Google AdWords, Second Edition is packed with in-depth information, expert advice, the latest proven strategies, and top-notch insights for quickly and effectively creating, managing, and refining AdWords campaigns that improve your bottom line.

  • Choose and organize keywords based on user intent and the buying funnel
  • Control exactly when, where, and how your ads are displayed
  • Write ads that connect with searchers to increase traffic and sales
  • Learn the secrets that make the display network perform to your goals
  • Master the testing of ads and landing pages to increase conversion rates
  • Leverage powerful remarketing techniques to convert site visitors whoabandoned their carts
  • Delve into bidding strategies, including enhanced bidding, and find all the ways to make every keyword profitable
  • Extract actionable information from the revamped AdWord Reports and get automated hints from Google on new opportunities
  • Develop a schedule-friendly action plan to continuously optimize and expand your AdWords account

Google AdWords levels the playing field for small businesses and international enterprises alike. Regardless of your AdWords budget or company size, the strategies covered inside this book will help your advertising become more profitable.

Praise for Advanced Google AdWords

"Brad Geddes takes it to the next level, showing you not only how to get the most from your search advertising campaigns, but more importantly why you should use specific features and techniques, who you should be targeting with your creative, and when to use the scores of advanced tactics he describes for maximum impact and profitability."
Chris Sherman, Executive Editor, Search Engine Land

"Brad's book is a powerful combination of deep insight and simple prescriptionsthat will help anyone, from AdWords novice to seasoned pro, get more clicks and make more sales."
Howie Jacobson, Ph.D., author of Google AdWords For Dummies

"Brad Geddes is one of the few people in the PPC world that I trust to deeply know the facts, communicate them clearly, and add value with insights that save time and/or money. This book is perfect for anyone who wants to really learn paid search and discover the best ways to improve their results."
Craig Danuloff, Founder, ClickEquations

Product Details

ISBN-13: 9781118194508
Publisher: Wiley
Publication date: 04/24/2012
Pages: 600
Product dimensions: 7.36(w) x 9.04(h) x 1.28(d)

About the Author

AdWords expert Brad Geddes is an Internet marketing consultant and the first and only Advanced AdWords Seminar leader that Google selected to conduct seminars for top businesses. He has advised companies such as Amazon, Red Lobster, Encyclopedia Britannica, and other Fortune 500 companies.

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Advanced Google AdWords 4.4 out of 5 based on 0 ratings. 5 reviews.
ButlerIT More than 1 year ago
Brad is great in putting together specifics about AdWords that are easy to understand. I have been managing AdWords client accounts for 6 years now and I still learn a lot from Brad. He has inside information and works closing with Google Labs to know what is coming out before its announced. His material is always up-to-date. Well worth the investment.
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